Why we started a User Research team (and what we learned along the way)

This post was originally published on this siteI remember when it was easy to make user-centered decisions. The year was 2015, and at the time, CallRail only had about a few hundred users to its name. Cue the dream sequence, everyone! Four years prior, our CEO Andy Powell needed a call tracking software for his …

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With Bing, Google Ads, and call tracking, ‘PPC sharpshooters’ SalesX deliver superior results

This post was originally published on this siteThere’s no shortage of PPC marketing experts today who promise to bring in big results for your business. But in the new and constantly shifting world of online advertising, those claims can suddenly evaporate due to abrupt changes in the industry — expertise with the current Google Ads …

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Pragmatic PRM Data Analysis: An Allbound + Sisense Partnership

This post was originally published on this siteIncreased data collection, visualization, and analysis for your Partner Channel are about to get a whole lot easier….   The Allbound + Sisense partnership coming in the fall of 2019 will change the way Partner Channels visualize data; we’re bringing you analytics that are unimaginable in other PRM …

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From non-profits to tech: How my career taught me to love ‘vertical slicing’

This post was originally published on this siteFor many years — long before I was working at a tech company, or before I knew about marketing attribution or what ‘MarTech’ meant — my career was in the non-profit field. I worked in a lot of different capacities from the time I was about 18 until …

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News You Can Use: Facebook outage, 5G on the way, China to seize AI crown

This post was originally published on this siteHello headlines my old friend: We’re back for another round of your favorite recurring series on the CallRail blog, News You Can Use. In this ongoing series, we review the most recent headlines in technology and marketing, and explain what it all could mean for your business. As …

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How to drive more call conversions from Facebook ads

This post was originally published on this siteFacebook is the world’s most popular social network, making it a leading digital advertising channel for marketers. Millions of businesses use Facebook to tell their brand’s story, increase website traffic, and improve sales. And for digital marketers whose work revolves around phones, Facebook call conversions are quickly becoming …

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Meet the 8 Ventures in Our Spring 2019 PHX Impact Accelerator

This post was originally published on this siteBy: Bianca Buliga, Digital Marketing Manager The SEED SPOT team is proud to present the final eight ventures being inducted into our Spring 2019 Impact Accelerator! (Meet them at our Thursday, 3/14 Kickoff Party at The Churchill by RSVPing HERE.) Over the next eight weeks, these founders and …

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