This post was originally published on this siteAs a wise man once said: “There are known knowns, and there are known unknowns.” Sure, we’re paraphrasing a bit here, but there’s still some essential truth to this morsel of epistemic logic, especially when it comes to digital marketing. After all, it’s a known known that a …
5 contact form mistakes that are costing you leads (and how to fix them) Read More »
This post was originally published on this siteA new sales world needs new strategies An always-connected, information-laden world has completely changed the sales process. Consumers now lead their own purchasing journeys. They’re using more sources than ever to research decisions, with an endless and cluttered sea of information literally at their fingertips. So how do …
How Stand-Out Channel Marketing Content Empowers Partners and Boosts Revenue Read More »
This post was originally published on this siteThis is a guest post by Anthony Krolczyk, Brand Director at LumenAd. As one of CallRail’s Agency Partners, LumenAd specializes in organizing CallRail conversion data for a holistic view of all digital investments. Built within a proven framework for unifying programmatic, direct, search and social data, LumenAd consolidates …
This post was originally published on this siteSEED SPOT is launching an Impact Entrepreneur Meet-Up, a free monthly education program for impact entrepreneurs, tech leaders, and future founders. Designed to increase access to resources, networks, leading investors, and service providers for entrepreneurs in Phoenix and Washington, DC, the Impact Entrepreneur Meet-Up is a 90-minute meet-up …
SEED SPOT Launches Meet-Up to Provide Ongoing Support for Impact Entrepreneurs Read More »
This post was originally published on this siteAccording to Girls Who Code, 74% of young girls express interest in STEM fields but only 26% of computing jobs are held by women. In our Women in Tech series, we dig into what motivates some of our most driven employees to lead successful tech careers. With one …
This post was originally published on this siteOrganizing your call analytics in an impactful way that’s also easy to understand is an extensive undertaking even for seasoned marketers. When reporting on lead generation and marketing attribution for your business or a client, the breadth and depth of information at your fingertips can be overwhelming. Still, …
An in-depth look at CallRail’s reporting features Read More »
This post was originally published on this siteBy: Bianca Buliga, Senior Marketing Manager Did you know that since 1992, businesses less than a year old created an average of about two million jobs per year? According to the Kauffman Foundation, this accounts for 20 percent of gross job creation, even though they represented only eight …
SEED SPOT Hosts Representatives Stanton and Schweikert on Congressional Startup Day Read More »
This post was originally published on this siteYour partners can sell only what they know, right? That’s why a robust partner marketing library is an essential component of every great channel program. It’s where you can share the assets and educational resources that make it easier for your channel partners to sell more of your …
How To Build Your Partner Marketing Library From Scratch Read More »
This post was originally published on this siteInformation Architecture, often written as IA, is organization of information into a hierarchy to make it easier to use. IA gives structure to information including content organization, site structure and navigation hierarchy in website redesigns. The importance of Information Architecture to the user‘s experience The term ‘Information Architecture‘ …
This post was originally published on this siteSales Enablement Strategy: Programs, Tactics, and Other Tips According to TOPO Sales Enablement is defined as “the process of providing the sales organization with the information, content, and tools that help salespeople sell more effectively.” Sales Enablement has grown to be so prevalent that it now has its …
Sales Enablement Strategy: Programs, Tactics, and Other Tips Read More »
