4 Tips to Break Out of Your Social Media Marketing Rut

This post was originally published on this siteBy: Madeleine Bedard, Digital Marketing Intern Did you know that approximately 71 percent of consumers are more likely to make a purchase based on a social media reference? Social media is a great way to grow your business’s  following while simultaneously creating brand recognition and customer loyalty.  Why …

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How to Use Social Media to Grow Your Business’s Network

This post was originally published on this siteBy: Madeleine Bedard, Digital Marketing Intern Did you know that approximately 57 percent of consumers are more likely to buy from companies they follow on social media? Social media is a great way to grow your business’s  following, while simultaneously creating brand recognition and customer loyalty.  Why not …

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CallRail wins second APPEALIE award in Overall SaaS category

This post was originally published on this siteOn Wednesday, September 25th, CallRail received its second Overall SaaS APPEALIE award for outstanding customer satisfaction. CallRail won the category alongside other industry leaders, including SalesLoft, Slack, Ceridian, ChurnZero, and Zoom. According to APPEALIE, the awards are given “annually to SaaS apps that demonstrate excellence through innovation, customer …

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How PRM Encourages Partner Engagement and Loyalty – Right From the Start

This post was originally published on this siteYou wouldn’t tackle heaps of dirty laundry with a washing board and wringer anymore. You wouldn’t try to binge watch a TV show on dial-up. Are you still using outdated tools for onboarding and managing your partners? Old, disjointed processes just won’t cut it in today’s increasingly-complex B2B sales cycle. Next-generation, cloud-based PRM solutions can provide an engaging and completely-synchronized experience you need to onboard, educate and empower …

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Google Ads switches to account-level call reporting: Is it right for your business?

This post was originally published on this siteLast year, Google announced that their call reporting service will transition from ad-level to the account-level, with the aim of making ad management easier for users. On September 9, 2019, Google automatically opted-in account-level call reporting for all users of call extensions, location extensions, and call-only ads.  The …

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Attribution models: What they are, why they matter, when to use them

This post was originally published on this siteMost paths to purchase are not a straight line. There are lots of ways for customers to discover your brand, engage with it, and move further down the sales funnel. That’s why attribution models have become a necessary tool for marketers looking for data to improve their campaigns. …

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