Outside the 2019 New York Vet Conference: Taking a Bite of the Big Apple
This post was originally published on this siteThe post Outside the 2019 New York Vet Conference: Taking a Bite of the Big Apple appeared first on PetDesk.
What is time-decay attribution?
This post was originally published on this siteTime-decay attribution is a multi-touch attribution model that gives some credit to all the channels that led to your customer converting, with that amount of credit being less (decaying) the further back in time the channel was interacted with. The assumption here is that the first advertising channel …
How to define a marketing-qualified lead
This post was originally published on this siteDefining and identifying marketing qualified leads (MQLs) is the catalyst for all marketing efforts. In this piece, we’ll explore what an MQL is, how they can be qualified, the relationship between MQLs and SQLs (sales-qualified leads), and how MQLs can help show return on investment (ROI). What is …
Call campaign tactics: Call-only ads vs call extensions
This post was originally published on this siteMore than 60% of Google’s search engine traffic came from mobile devices through the first six months of 2019, as more and more consumers moved their online purchasing journeys from desktop to mobile. For small business owners and digital marketers, call-only ads and call extensions are effective ways …
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Writing a partner satisfaction survey? Here’s what to ask.
This post was originally published on this siteGreat leaders listen. They understand the importance of keeping their ears – and a line of communication – open when it comes to their teams. With channel partners, modern tools like PRM platforms make it simple to continuously monitor KPIs. But there’s nothing like a good, old-fashioned survey …
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How to guarantee shareholders understand your ROI
This post was originally published on this siteThis guest post was written by our friends at Edison21, a digital marketing agency that specializes in PPC advertising and reporting for Shopify store owners. ROI (return on investment) is a surprisingly tricky metric to track and communicate in your digital marketing campaign. Proper ROI reporting shows if …
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7 questions a healthcare provider should ask before hiring a marketing agency
This post was originally published on this siteThis is a guest post from our friends at Cardinal Digital Marketing, an agency based out of Atlanta, Georgia. Alex Membrillo is the CEO of Cardinal, and is a published author — his latest book “The Anatomy of Medical Marketing” is an all-purpose guide for helping medical groups …
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2019’s Top Channel Incentive Tips
This post was originally published on this siteIncentive programs are critical to any successful channel sales model. By inspiring or rewarding certain behaviors in your partners, incentives can help steer the course for any successful business relationship. As part of your partner relationship management (PRM), your incentive strategies help attract partners to your offerings while …
How CallRail helped Neon Ambition boost lead tracking by 80%
This post was originally published on this siteThis case study is a guest post written by our friends at Neon Ambition, one of CallRail’s Agency Partners. As a full-service marketing agency based out of Austin, Texas, Neon Ambition focuses on helping our clients grow their businesses through content, SEO and PPC. Rather than working to …
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PRESS RELEASE: Impact-Driven Entrepreneurs Debut Ventures at SEED SPOT 2-Day Launch Camp Pitch Night in Washington, DC
This post was originally published on this siteMedia Contact: Courtney Klein, Co-Founder of SEED SPOT, 480-628-2300 SEED SPOT’s newest cohort of entrepreneurs pitched their innovative ventures at the Booz Allen Hamilton Innovation Center on Saturday, October 5 Washington DC: On Saturday, October 5, 26 impact-driven entrepreneurs pitched their innovative ventures at the Booz Allen Hamilton Innovation …