This post was originally published on this siteThis is a guest post by our friends at Logical Position, an Oregon-based digital marketing agency. There’s a famous saying in the advertising world from marketing pioneer John Wanamaker: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” It has …
How agencies can prove positive marketing ROI to clients Read More »
This post was originally published on this siteBy: Duane Rollins, Vice President of Impact and Research Creating impact with a venture can be hard and it’s often even harder to know if you’re on the right track. A simple framework you can use to evaluate your social venture or idea is to answer these three …
Thinking About Impact? Here’s a Simple Framework to Get Started. Read More »
This post was originally published on this siteProduct positioning is developing a strategy to market a product or service to its target audience. Effective positioning highlights product benefits and attributes with messaging that clearly states your product’s value over your competitors. The strategy and process of positioning a product involves with identifying the problem(s) you’re …
This post was originally published on this siteLong before I put on my first veterinary assistant scrubs, I was in health and life insurance sales. On one memorable occasion, I was visiting Mr. Morrison at his home for a follow-up appointment we set. He lived alone but… The post Exploring Client Success with Ron Sosa: …
Exploring Client Success with Ron Sosa: The Little Things Matter the Most Read More »
This post was originally published on this siteAllbound takes the top spot of high-trajectory PRM vendors based on user satisfaction scores, employee growth, and digital presence Allbound, the fastest-growing solution for Partner Relationship Management (PRM), announced today that it has been named #1 in the G2 Momentum Grid® for Partner Relationship Management, outperforming solutions such …
Allbound Ranks #1 in G2 Momentum Grid® for Partner Relationship Management (PRM) Read More »
This post was originally published on this siteIt’s essential for all companies to have a contact form on their business website, no matter what their size. Contact and lead generation forms require website visitors to enter their email address and other kinds of personal information. Since they are used to gather information about prospects, contact …
5 things your contact form data is telling you about your leads Read More »
This post was originally published on this siteProduct life cycle is a term used to describe the stages of creation, growth, and retirement that any product goes through as it makes it way to and through the hands of its users. The traditional stages are a product life cycle are development, introduction, growth, maturity, and …
This post was originally published on this siteThe buyer’s journey has never been more complex. With new technologies are drastically revolutionizing the way we market and purchase products, it’s no longer as simple as a customer walking into your store and buying something they need. Nowadays, consumers are inundated with ads on their phones, laptops, …
MQL VS SQL: How to define lead types in marketing and sales Read More »
This post was originally published on this siteA partner portal – whether it’s a PRM or a homegrown system – can be an amazingly effective way to empower your team with the tools and resources it needs. But like any system, it needs regular monitoring and maintenance to make sure everyone’s reaping maximum benefit from …
These KPIs Will Tell You if Your Partners are Truly Engaged Read More »
This post was originally published on this siteCustomer Lifetime Value (CLV) is the total value in revenue a customer represents to a company over the entirety of their business relationship or customer life cycle. It is one of the most important metrics to track for overall business performance. The importance of measuring CLV Customer …
