Homegrown Partner Portals vs. PRM: Here’s What You Need to Consider

This post was originally published on this siteA homemade cookie or a bakery treat? A hand-knitted sweater or designer duds? A do-it-yourself home improvement project or hiring a contractor? Let’s be honest: any one of these choices can be awesome. Choosing whether to create something yourself or calling in the professionals completely depends on your …

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How platform bias and faulty integrations undermine your marketing tech stack

This post was originally published on this siteFrom social media to paid search, there’s no shortage of marketing technology on the market today. But do more platforms mean better measurement? Not necessarily. Our new Attribution Report found that 75 percent of marketers using four or more platforms say they spend too much time on reporting. …

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How to use call tracking numbers in Google My Business

This post was originally published on this siteThis is a guest post from Darren Shaw, the founder of Whitespark –– a local search software and services company. He has been working on the web for over 19 years and loves everything about local SEO. Darren leads research initiatives such as the annual Local Search Ranking Factors …

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Ultimate Guide To Google My Business: Optimizing Your Company’s GMB Profile

This post was originally published on this siteMany people don’t realize that small, local businesses have a major advantage when it comes to search engine optimization (SEO). Unlike big corporations or e-commerce sites that need to rank for the most competitive keywords nationally or even globally, small enterprises can focus on what they do best: …

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Affiliate or Referral: How to Pick the Perfect Partnership

This post was originally published on this siteIf you find it difficult to differentiate between channel partner types, don’t sweat it. You’re definitely not alone. It can be confusing figuring out what each partnership structure entails, let alone which is the right fit for your business.  Take affiliate partners and referral partners. They definitely have …

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8 call tracking metrics your agency should be monitoring for clients

This post was originally published on this siteOne of the most important features of call tracking is its ability to illuminate offline marketing and customer activity. This is made possible by the wealth of data points that are accessible only when you’re using software that can generate call tracking metrics from each inbound call. These …

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6 Ways to optimize your website to get more phone calls

This post was originally published on this siteTraffic to your business’s website is great — but if you can turn that traffic into a referral stream for inbound calls, that’s even better. Research shows that customers who make phone calls offer much more value to a business. In fact, six out of 10 prospects report …

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