This post was originally published on this siteWhen your sales team scores a conversion for your company, it’s rarely an event that occurs in isolation. Sales professionals may dream of a perfect one-touch conversion with a new client, but the reality is much more complex: multiple touches, multiple channels, and an organizational headache when it …

How to choose the right attribution model to assess your sales enablement programs Read More »

This post was originally published on this siteBusinesses live or die by the quality of their leads — it’s a fact. And if there aren’t enough qualified leads, sales just won’t happen. There’s nothing worse than Marketing believing they are delivering the best gift of all time – a sure sales – that doesn’t materialize. …

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This post was originally published on this siteBusinesses invested in their marketing and sales processes can gain much from attribution reports. The data yielded by lead attribution can drive new marketing strategies, inform current campaigns, and ensure that underperforming channels aren’t languishing. These marketing analytics come with one little problem: To the average client, they …

How to talk to your clients about lead attribution reporting Read More »

This post was originally published on this siteWhat is a linear attribution model? Linear attribution models are focused for multi-touch attribution–meaning they take into account and attribute credit to multiple touchpoints along the customer journey. In fact, this model actually takes into account every single interaction that a prospect has with your brand prior to …

A guide to linear attribution models Read More »

This post was originally published on this siteEvery purchase is the result of a consumer journey. That journey begins with a desire—I want a new hat to make me look cool in front of my friends!—and ends with an exchange that benefits your business—if you give me that hat, I’ll give you more money than …

Use Marketing Attribution To Optimize Your Ad Budget Read More »

This post was originally published on this siteSet up a free Maximize Your Memory Presentation for your school!1. Why should I do this? What do I get for helping out?Be a hero… (Read More) The post Picmonic Events FAQs appeared first on Picmonic.