What you need to know about attribution windows

This post was originally published on this siteEach marketing campaign holds so much potential — and the right attribution reporting tools can help agencies realize that potential. Attribution windows are one such tool, producing game-changing data by revealing the immediate and long-term effectiveness of marketing activities. Here’s a look at how windows take marketing intelligence …

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The ultimate list of SEO directories (plus 4 tips for maximizing your placements)

This post was originally published on this siteConsumers may not even notice that they are using local SEO directories, but they reference them all the time. Think about the last time you looked up a new restaurant you wanted to order takeout from — did you call directory assistance to get a phone number, or …

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Venture Madness 2020: How a Tech Solution for Aging Won $15,000 By Prioritizing Impact

This post was originally published on this siteBy: C’pher Gresham, CEO of SEED SPOT Congratulations to Shruti Gurudanti and Mayank Mishra, co-founders of Televëda, for being the Software-as-a-Service (SaaS) winner at this year’s Venture Madness! Venture Madness, presented by Invest Southwest in partnership with the Arizona Commerce Authority, is a competition that invited 27 of …

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Google’s Local Pack: What you need to know

This post was originally published on this siteDigital marketing and advertising offer excellent opportunities to expand your company’s reach around the globe. But they can also help you build up your audience in local communities and open your business up to potential customer in your area. Google reports that about 46% of all online searches …

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XML sitemap vs HTML Sitemap: SEO benefits for each

This post was originally published on this siteWhat is a sitemap? A sitemap is a list (or lists) of links that represent part of a website or the totality of a website. Sitemaps can contain more information about the content like creation date, last update, importance, run-time, content rating, etc. For optimal results, a sitemap …

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Google My Business Listing Suspended. What

This post was originally published on this siteA Google My Business (GMB) account suspension is a serious setback for any business seeking to improve its local organic traffic. Business owners can find themselves in hot water if their GMB accounts provide incorrect or inconsistent information about a business’s service area or address, service or product …

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Subdomains vs. Subdirectories: What’s the Difference?

This post was originally published on this siteFor a company’s content marketing strategy to truly be complete, a solid understanding of search engine optimization, or SEO, is critical. Those familiar with digital marketing know on-page and off-page SEO and can explain the difference between the two. But businesses can also utilize SEO in places they …

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