WebPT

PPC and PT: Developing a Google AdWords Strategy for Your Physical Therapy Clinic

articleJan 29, 2013 | 5 min. read How to Get Started in Blogging According to Hat Trick Associates , as of 2010, there were about 450 million active English language blogs. And in Blog Rules , Nancy Flynn explains that in 2006 a new blog entered the blogosphere every second. Even before Facebook and Twitter, businesses were …

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The Evolution of Facebook and What that Means for Small Businesses

articleSep 9, 2014 | 7 min. read 7 Tips for Building a Strong Community on Social Before the dawn of the Internet, building a community—around a business, an institution, or any other entity of mutual interest—required a heavy investment of face time (and I’m not talking about the iPhone app ). These days, though, starting a conversation …

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Between a Rock and a Hard Place: Reducing Readmissions Despite Earlier Discharges

articleMay 19, 2015 | 5 min. read What PTs Need to Know About ACOs As a physical therapist, you’re likely well-versed in the acronyms that drive your documentation practices: HIPAA , CPT , CMS , PQRS , FLR , and FML (just kidding). But there’s one more to watch for: ACO. By now, you’ve probably heard this …

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How to Spend Your Clinic’s Marketing Dollars for Maximum Returns

articleSep 4, 2013 | 4 min. read Four Metrics Critical to Your Blog So you’ve started blogging , and that’s fantastic. It’s a great way to get your message out to the masses—whether it be how fantastic your services are, the latest in industry developments, or preferably, a well-balanced mix of both. But just like everything else …

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Intro to Google Analytics for Private Practices

articleNov 16, 2015 | 10 min. read 6 Biggest Takeaways from PPS 2015 Last week, I joined hundreds of amazing physical therapy professionals, students, and vendors (including yours truly, WebPT) at this year’s PPS Annual Conference in Orlando, Florida. Despite the uncomfortable combination of tropical heat and humidity outside—and near-freezing conference rooms inside—everyone was in high spirits. …

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How to Select the Right Physical Therapy CEUs

articleMay 2, 2016 | 5 min. read 4 Tips for Point-of-Care Documentation Domination In the past, clinicians have been either relationship-driven or data-driven, but now, they’re expected to do it all: document quickly and completely while simultaneously developing and maintaining great relationships with their patients. To make that balancing act even more difficult, documentation has become an …

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Up and Outcomes: Why You’ll Need Quality Data to Get Paid in the Value Era

articleMar 8, 2016 | 1 min. read Luck o’ the Outcome: Which OMT Are You? [Quiz] Whether you’re Irish or simply Irish-at-heart (hey, even St. Patrick himself didn’t hail from the Emerald Isle), March 17 is reserved as a day to bust out your best jig; don every imaginable shade of green; and partake in some delicious …

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Referral Revolution: Fresh Strategies for Appealing to Physicians

articleNov 16, 2015 | 10 min. read 6 Biggest Takeaways from PPS 2015 Last week, I joined hundreds of amazing physical therapy professionals, students, and vendors (including yours truly, WebPT) at this year’s PPS Annual Conference in Orlando, Florida. Despite the uncomfortable combination of tropical heat and humidity outside—and near-freezing conference rooms inside—everyone was in high spirits. …

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