This post was originally published on this siteWhen it comes to focusing on lead-generation campaigns, quality and quantity matter –– but it’s by no means an easy balance. When you have a higher CPL, it’s important to factor in LTV (lifetime value) to make sure that your acquisition cost is profitable. In this post, we’ll …
7 ways to improve lead gen campaigns (and drive down CPL) Read More »
This post was originally published on this sitePharmacology doesn’t have to be a nightmare – Picmonic is here for you! We are going to blow your mind with how simple the side… (Read More) The post Nursing Pharmacology Made Easy: A 3 part series appeared first on Picmonic.
This post was originally published on this site August 28, 2018 | Scott Hines
This post was originally published on this siteOne of the biggest challenges any marketing agency will face is client retention. While it can be (relatively) easy to get leads on the hook, and even to convert those leads into paying clients for a month or two, it’s far harder to keep them on board for …
How FreeGren Digital uses call tracking to reduce churn and improve client results Read More »
This post was originally published on this site Edaris Health, a leading provider of cloud-enabled SaaS solutions for healthcare, announced today that they have achieved certification for Clinical Direct Messaging with Surescripts®, .This partnership with Surescripts enables Edaris users to exchange clinical messages with all members of the CareQuality network, including hospitals using Epic and …
Edaris Health Earns SureScripts Certification for UrigChart EHR Read More »
This post was originally published on this sitePinpointing when, how, and why conversions are happening is an ongoing challenge for marketers. Determining which metrics to track in order to gain a deeper understanding of conversions is even more difficult. Fortunately, there’s a solution: Attribution modeling. Attribution modeling provides insights that can help you better gauge …
The missing metric: Why call tracking is a must for total attribution Read More »
This post was originally published on this siteUser research is the process of discovering your customers’ needs, desires, frustrations, and behaviors, and then using that information to improve your product, service, or marketing. It’s the cornerstone of UX and user-centered design, but it can be difficult to gather reliable user research on a regular basis. …
This post was originally published on this siteHello everyone, and welcome back to the latest edition of News You Can Use. Join us for some marketing and technology news analysis, where we review the latest headlines and happenings, and break down what it all means for your business. Because being an informed reader of the …
News You Can Use: Apple in the crosshairs, Encryption debate resurfaces Read More »
This post was originally published on this siteWhether you’re trying to espouse your political beliefs on Facebook, showcase your night on the town on Snapchat, or accumulate clout on the Gram, social media has become a central part of our lives. The same is doubly true for advertisers and marketers, which is why measuring social …
Social CPL: Identifying meaningful KPIs in social media advertising Read More »
This post was originally published on this siteGoogle Sheets is a spreadsheet app that can be used to create, edit, and share spreadsheet documents — all you need is an internet connection. Why use the CallRail + Google Sheets Zap? Digital marketing is becoming an increasingly data-driven (and data-centric) line of work. Google Sheets is …
