This post was originally published on this siteAs the old saying goes, “you have to spend money to make money” — but no one said you have to spend an arm and a leg. In fact, many online advertisers using Google Ads pay more for leads than they really have to. There are many reasons …
This post was originally published on this siteIt’s that time again: News You Can Use! Here on the CallRail blog, we like to do periodical roundups of the latest headlines in marketing and technology, and break down what these developments might mean for your company in the short- and long-term with some tech news analysis. …
News You Can Use: 5G push continues, Bitcoin crackdown coming Read More »
This post was originally published on this siteIn 2018, digital marketing isn’t groundbreaking anymore — especially for agencies. The industry has advanced to a point where if you aren’t doing some kind of digital marketing, you’re falling behind the times (and your competitors). That said, simply offering digital marketing services doesn’t cut it either. There …
How data-driven marketing makes your agency indispensable Read More »
This post was originally published on this site September 12, 2018 | Scott Hines
This post was originally published on this siteThese 30 top SaaS providers run the best partner programs in the business—here’s how you can do the same. With so many new SaaS providers hitting the market every month, running some form of partner program feels like table stakes. After all, partnering up with other companies …
30 of the Best SaaS Partner Programs (and Why They Are So Good) Read More »
This post was originally published on this siteWe’re so excited to announce that PetDesk is currently featured in the “New Apps We Love” section within the Apple App store! We’re deeply honored to have made it past the thousands of mobile applications that pass through the Apple… The post PetDesk Featured on the Apple App …
This post was originally published on this siteConvincing your clients to increase their ad spend is one of the toughest conversations you can have if you work at an SEM agency. There can be multiple reasons behind your desire to increase your client’s budget. Maybe you’ve seen consistent success and are trying to ramp up …
5 simple ways agencies can get their clients to increase ad spend Read More »
This post was originally published on this siteMarketers that aren’t working on a million things at once just don’t exist. (And honestly, do we even want them to?) The ability to wear different hats is an admirable, sought-after trait in this competitive domain. But it can be complicated to manage multiple projects and thoroughly analyze …
CAC and CPL 101: Why these metrics matter to agency clients Read More »
This post was originally published on this siteAccording to Girls Who Code, 74 percent of young girls express interest in STEM fields but only 26 percent of computing jobs are held by women. In our Women in Tech series, we dig into what motivates some of our most driven employees to lead successful tech careers. …
Women in Tech: Madelyn Newman, Director of Product and Customer Marketing Read More »
This post was originally published on this siteA company might decide to outsource to a marketing agency for many reasons. They may not have the time or resources to achieve their marketing goals in-house, or they may want outside opinions and viewpoints on the best ways to improve their efforts. While in-house teams have specialized …
