News

PPC reporting: The key metrics you need in every report

This post was originally published on this siteYour typical pay-per-click marketer is a Jack- (or Jill-) of-all-trades, experts in efficiently managing budgets and serving hyper-relevant ads, but also adept at client management, data analytics and, of course, reporting. Without the ability to produce concise, meaningful PPC reports, all of our work is for naught. Going from …

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4 client objections agencies face when selling call tracking (and how to overcome them)

This post was originally published on this siteMarketing agencies that understand the benefits of call tracking often find themselves putting in extra work to convince their clients that it can be a game-changer. Indeed, one of the biggest challenges you might face when setting up call tracking is reluctance on the part of the client. …

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News You Can Use: Apple’s FacePalm, India e-commerce battle, Brexit looms

This post was originally published on this siteWe’re back for another 2019 tech news roundup, and it seems like we’ve returned not a moment too soon, with current events coming at us fast and furious over the past few weeks. In this recurring series, we review the latest headlines in marketing and technology, and explore …

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9 Conferences to Attend in 2019 to Accelerate Your Social Enterprise

This post was originally published on this siteBy: Bianca Buliga, Digital Marketing Manager Are you an impact-driven entrepreneur ready to build your network in 2019?   One of the best ways to accelerate your professional network is to mingle with other entrepreneurs who have already experienced the successes and obstacles coming your way. What better …

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What is Google Ads call tracking, and how does it improve my PPC campaigns?

This post was originally published on this siteWhat is Google Ads call tracking? Google Ads call tracking is a type of conversion tracking that shows you how many prospective customers called your business after seeing or clicking one of your PPC placements. How does Google Ads call tracking work? Google Ads call tracking has two …

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Unlock your sales team’s potential: Lead conversion tips from pro marketers

This post was originally published on this siteWhen it comes to generating revenue, your sales team is your company’s frontline force. Whether your main driver for lead conversion is a multi-channel campaign or cold calls to potential clients, savvy businesses understand that investing in training and professional development for their sales staff is one of …

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8 Tips to Get New Clients Through the Door (Without a Huge Budget)

This post was originally published on this siteWhen it comes to marketing your veterinary practice, there is a multitude of different directions you can move towards to bring new clients in. Many of these tactics can be time consuming or expensive – so what can you do… The post 8 Tips to Get New Clients …

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How suddenly losing my journalism job led to a new career at CallRail

This post was originally published on this siteEditor’s note: We’re going to be running a series of posts and personal essays in 2019, giving you an inside look at the people who create, design, support, and market CallRail. Today, we’re kicking things off with this story from UX Content Strategist Andrew Astleford, and how he …

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