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Why customer empathy is critical to our processes and products

This post was originally published on this siteOur product roadmaps are already defined by our company’s ethos — our customers are just waiting for us to recognize it. Their pain points, frustrations, and repetitive tasking are our infinite roadmaps. The world of technology is full of opportunities, innovation, and demand, and when we solve one …

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Using Your Marketing Automation for To-Partner Marketing

This post was originally published on this siteUsing Your Marketing Automation For To-Partner Marketing Most companies today have adopted some form of marketing whether it’s digital, email, social or content in order to increase brand awareness and generate leads. Why not replicate some of your email marketing initiatives to your partners so they can be …

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Pain Free Dental Marketing drives calls and fills exam chairs with marketing attribution and call recording

This post was originally published on this siteDentists enjoy marketing their practices about as much as their patients enjoy getting cavities filled. Fortunately, the Texas-based full service digital marketing agency Pain Free Dental Marketing has made it their mission to help practices bring in new patients, so dentists can focus on what they do best. …

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A guide to using call tracking to optimize dealership marketing

This post was originally published on this siteWhen it comes to business engagement and customer interactions, phone calls are still king. According to Google, 70 percent of mobile users use click-to-call buttons to connect with businesses directly from the search engines results page. In the same report, Google also found that 61 percent of mobile …

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Why Marketing Strategies are Crucial to Partner Success

This post was originally published on this siteWhy Marketing Strategies are Crucial to Partner Success In today’s business landscape, companies need to consider not only direct-to-consumer strategies, but also how to collaborate with partners to grow. That requires finding and engaging distributors who connect with target audiences, increasing both awareness and sales. Of course, selecting …

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How to optimize your contact forms to earn more leads

This post was originally published on this siteSavvy business owners know that earning high-quality leads through contact forms can be an uphill battle. A recent FormAssembly study revealed that, on average, only 27 percent of leads who fill out web forms are qualified. As discouraging as this might sound, designing a highly optimized contact form …

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