News

SEED SPOT Launches Meet-Up to Provide Ongoing Support for Impact Entrepreneurs

This post was originally published on this siteSEED SPOT is launching an Impact Entrepreneur Meet-Up, a free monthly education program for impact entrepreneurs, tech leaders, and future founders. Designed to increase access to resources, networks, leading investors, and service providers for entrepreneurs in Phoenix and Washington, DC, the Impact Entrepreneur Meet-Up is a 90-minute meet-up …

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An in-depth look at CallRail’s reporting features

This post was originally published on this siteOrganizing your call analytics in an impactful way that’s also easy to understand is an extensive undertaking even for seasoned marketers. When reporting on lead generation and marketing attribution for your business or a client, the breadth and depth of information at your fingertips can be overwhelming. Still, …

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SEED SPOT Hosts Representatives Stanton and Schweikert on Congressional Startup Day

This post was originally published on this siteBy: Bianca Buliga, Senior Marketing Manager Did you know that since 1992, businesses less than a year old created an average of about two million jobs per year? According to the Kauffman Foundation, this accounts for 20 percent of gross job creation, even though they represented only eight …

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How To Build Your Partner Marketing Library From Scratch

This post was originally published on this siteYour partners can sell only what they know, right? That’s why a robust partner marketing library is an essential component of every great channel program. It’s where you can share the assets and educational resources that make it easier for your channel partners to sell more of your …

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What is Information Architecture?

This post was originally published on this siteInformation Architecture, often written as IA, is organization of information into a hierarchy to make it easier to use. IA gives structure to information including content organization, site structure and navigation hierarchy in website redesigns. The importance of Information Architecture to the user‘s experience The term ‘Information Architecture‘ …

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Sales Enablement Strategy: Programs, Tactics, and Other Tips

This post was originally published on this siteSales Enablement Strategy: Programs, Tactics, and Other Tips According to TOPO Sales Enablement is defined as “the process of providing the sales organization with the information, content, and tools that help salespeople sell more effectively.” Sales Enablement has grown to be so prevalent that it now has its …

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The importance of attribution for dealership marketing, explained

This post was originally published on this siteHave you ever wondered about the impact individual digital marketing tactics and touchpoints have on your customers? And more importantly, whether that budget is translating into effective dealership marketing that brings in leads and closes sales? The effective use of in-depth marketing attribution allows your auto dealership to …

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How many questions should you include on your landing page webform?

This post was originally published on this siteOne of the main reasons companies use webforms is to gather valuable information about their leads, in order to focus their marketing efforts on prospects who have a good chance of becoming customers. That’s why it’s essential to follow certain best practices when creating your form — asking …

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How much should you spend on PPC? PPC Budget Calculator & Tips for setting a budget

This post was originally published on this siteDoes PPC fit in to your marketing budget? Find out with our PPC budget calculator We collaborated with Justin Wagner at Adfinitely on this post. Adfinitely is an Atlanta-based company that provides marketing technology to multi-location businesses. If you’re interested in running a PPC campaign as part of …

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