This post was originally published on this siteMore than 60% of Google’s search engine traffic came from mobile devices through the first six months of 2019, as more and more consumers moved their online purchasing journeys from desktop to mobile. For small business owners and digital marketers, call-only ads and call extensions are effective ways …
Call campaign tactics: Call-only ads vs call extensions Read More »
This post was originally published on this siteGreat leaders listen. They understand the importance of keeping their ears – and a line of communication – open when it comes to their teams. With channel partners, modern tools like PRM platforms make it simple to continuously monitor KPIs. But there’s nothing like a good, old-fashioned survey …
Writing a partner satisfaction survey? Here’s what to ask. Read More »
This post was originally published on this siteThis guest post was written by our friends at Edison21, a digital marketing agency that specializes in PPC advertising and reporting for Shopify store owners. ROI (return on investment) is a surprisingly tricky metric to track and communicate in your digital marketing campaign. Proper ROI reporting shows if …
How to guarantee shareholders understand your ROI Read More »
This post was originally published on this siteThis is a guest post from our friends at Cardinal Digital Marketing, an agency based out of Atlanta, Georgia. Alex Membrillo is the CEO of Cardinal, and is a published author — his latest book “The Anatomy of Medical Marketing” is an all-purpose guide for helping medical groups …
7 questions a healthcare provider should ask before hiring a marketing agency Read More »
This post was originally published on this siteIncentive programs are critical to any successful channel sales model. By inspiring or rewarding certain behaviors in your partners, incentives can help steer the course for any successful business relationship. As part of your partner relationship management (PRM), your incentive strategies help attract partners to your offerings while …
This post was originally published on this siteThis case study is a guest post written by our friends at Neon Ambition, one of CallRail’s Agency Partners. As a full-service marketing agency based out of Austin, Texas, Neon Ambition focuses on helping our clients grow their businesses through content, SEO and PPC. Rather than working to …
How CallRail helped Neon Ambition boost lead tracking by 80% Read More »
This post was originally published on this siteMedia Contact: Courtney Klein, Co-Founder of SEED SPOT, 480-628-2300 SEED SPOT’s newest cohort of entrepreneurs pitched their innovative ventures at the Booz Allen Hamilton Innovation Center on Saturday, October 5 Washington DC: On Saturday, October 5, 26 impact-driven entrepreneurs pitched their innovative ventures at the Booz Allen Hamilton Innovation …
This post was originally published on this siteAd retargeting is a marketing strategy used to zero in on website visitors who, for whatever reason, didn’t make a purchase. Retargeting campaigns continue to perform better than other types of advertising, and for good reason: After a prospect has visited your site, you can say with almost …
Retargeting for call-only campaigns: Here’s how it’s done Read More »
This post was originally published on this siteYou wouldn’t tackle heaps of dirty laundry with a washing board and wringer anymore. You wouldn’t try to binge watch a TV show on dial-up. Are you still using outdated tools for Partner Relationship Management (PRM)? Old, disjointed processes just won’t cut it in today’s increasingly-complex B2B sales cycle. Next-generation, cloud-based PRM solutions can provide engaging and completely-synchronized tools you need to onboard, educate, and empower partners. In …
Adequate Internal Support and Resources: a Key Component of Next-Generation PRM Read More »
This post was originally published on this siteWhether your clients operate a small business or an enterprise company, call tracking can help track, attribute, and report on these calls in order to identify strengths and weaknesses, eliminate ineffective marketing, and convert more leads into sales. Below we highlight a few tools that will help your …
5 free tools and resources to show clients that call tracking can help them Read More »
