News

CallRail CRO Mary Pat Donnellon recognized as finalist in Georgia Women In Tech Awards

This post was originally published on this siteCallRail Chief Revenue Officer Mary Pat Donnellon was recognized Thursday as a finalist in theWoman of the Year in Technology Awards in Atlanta. The ceremony celebrated the accomplishments of Georgia’s top female executives in technology fields. Mary Pat’s career has taken her from her start as a systems …

CallRail CRO Mary Pat Donnellon recognized as finalist in Georgia Women In Tech Awards Read More »

How agencies can prove positive marketing ROI to clients

This post was originally published on this siteThis is a guest post by our friends at Logical Position, an Oregon-based digital marketing agency. There’s a famous saying in the advertising world from marketing pioneer John Wanamaker: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” It has …

How agencies can prove positive marketing ROI to clients Read More »

Thinking About Impact? Here’s a Simple Framework to Get Started.

This post was originally published on this siteBy: Duane Rollins, Vice President of Impact and Research Creating impact with a venture can be hard and it’s often even harder to know if you’re on the right track. A simple framework you can use to evaluate your social venture or idea is to answer these three …

Thinking About Impact? Here’s a Simple Framework to Get Started. Read More »

What is product positioning?

This post was originally published on this siteProduct positioning is developing a strategy to market a product or service to its target audience. Effective positioning highlights product benefits and attributes with messaging that clearly states your product’s value over your competitors. The strategy and process of positioning a product involves with identifying the problem(s) you’re …

What is product positioning? Read More »