News

Ask the Experts: Overcoming Channel Challenges

This post was originally published on this siteDespite the numerous benefits of selling through the channel, partner relationships are not without their challenges. We asked some of the top channel leaders their advice for problem-solving and overcoming conflict with partners: 1. Resolve issues immediately. “In handling competing vendors, I take the approach of spotlighting the …

Ask the Experts: Overcoming Channel Challenges Read More »

A guide to last non-direct click attribution models

This post was originally published on this siteLast non-direct click attribution models give 100% of the credit to your customers’ last non-direct touchpoint. For example, if a customer receives one of your email newsletters, clicks onto your website and browses around, then a week later goes directly to your website and purchases, then the email …

A guide to last non-direct click attribution models Read More »

How to generate more marketing qualified leads

This post was originally published on this siteEstablishing workflows that consistently generate quality leads is an absolute must for any organization’s revenue goals. Making sure that those leads are qualified to be in the sales pipeline is another crucial step that often requires a significant amount of trial and error, open communication between marketing and …

How to generate more marketing qualified leads Read More »

Building a Partner Recruitment Plan

This post was originally published on this siteWhat’s the absolutely essential, can’t-live-without-it aspect of a successful channel partner program? Bet you thought we were going to say a Partner Relationship Management (PRM) solution! The real answer is more simple than that. Every channel program needs…partners. You can’t have a partner program without recruiting. You can’t …

Building a Partner Recruitment Plan Read More »

What you need to know about attribution windows

This post was originally published on this siteEach marketing campaign holds so much potential — and the right attribution reporting tools can help agencies realize that potential. Attribution windows are one such tool, producing game-changing data by revealing the immediate and long-term effectiveness of marketing activities. Here’s a look at how windows take marketing intelligence …

What you need to know about attribution windows Read More »