The rise of the subscription economy has disrupted some of the most traditional B2B markets and will continue to do so in 2016. Marketers, who are often credited for the disruption they create, are also experiencing an impact. As a career marketer who joined a software start-up in 2015 as the head of Customer Success, …
Auto responder emails are a great tool to strengthen the relationship between your organization and your leads and contacts. These emails are sometimes composed more hurriedly than a bulk email send, but they should be taken more seriously. Auto responder emails can offer a customer a sense of completion when they submit a web content …
articleOct 6, 2014 How to Equip Your Clinic for Cash-Pay Services A few weeks ago, I was making the rounds at a party, sampling—okay, more like scarfing—all of the hors d’oeuvres and stopping along the way to chit-chat with fellow partygoers. Among our topics of conversation: cheese, football, cheese, running, and physical therapy. So, how …
Future-Proofing Your Practice: Diversifying Revenue Streams Read More »
articleJan 16, 2014 Four Ways to Fix a Broken Company Culture So, you read yesterday’s post , and maybe, just maybe, a red flag—or eight—jumped out at you, felt a little too familiar, or possibly even gave you the chills. And now, you’re beginning to worry because you’re seeing signs that your culture isn’t up …
Many of our customers who use our web content for educational purposes, product questionnaires, and testimonial pages want to know how to place a YouTube or other online video right onto the content they’re creating for greater association with their brands. A company may want to be able to instruct their customers on how to …
The ClickDimensions form editor allows users to add various actions to the form, such as sending submission notifications, which are performed automatically once the form is submitted. A commonly used action is the Assign action that automatically reassigns the lead submitting the form to a specified user in CRM. This is a useful tool, but …
Assign Form-Generated Leads to Variable Users via CRM Workflow Read More »
articleAug 14, 2014 How to Get New Patients: Calling Dr. Google! Brrrring! Just like that, my phone rings, and on the other end of the line is a new patient inquiring about an appointment—a new patient sent from my number-one referral source. This source requires no pandering, office lunches, or thank-you letters, and it will …
Dipping a Toe into the Out-of-Network Waters: The ActivCore Model Read More »
Please join us in welcoming Liz McBrayer to the ClickDimensions team as a Content Marketing Manager. Liz has more than a dozen years of experience in marketing and communications, and holds a degree in journalism from Georgia State University. Not one to play favorites, she has spent time in both the agency and corporate worlds, …
It amazes me that as marketers, we’re typically not only the best curators of filters, buzzwords and bloated vernacular (pun intended), but also the most likely to buy into the very buzz we create. For example… Snackable Content Storytelling sMarketing Contentification Marketing Automation Which of these are real and lasting? And which will put a …
articleNov 16, 2015 6 Biggest Takeaways from PPS 2015 Last week, I joined hundreds of amazing physical therapy professionals, students, and vendors (including yours truly, WebPT) at this year’s PPS Annual Conference in Orlando, Florida. Despite the uncomfortable combination of tropical heat and humidity outside—and near-freezing conference rooms inside—everyone was in high spirits. Though I …
