Canal Partners News

CAC and CPL 101: Why these metrics matter to agency clients

This post was originally published on this siteMarketers that aren’t working on a million things at once just don’t exist. (And honestly, do we even want them to?) The ability to wear different hats is an admirable, sought-after trait in this competitive domain. But it can be complicated to manage multiple projects and thoroughly analyze …

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Women in Tech: Madelyn Newman, Director of Product and Customer Marketing

This post was originally published on this siteAccording to Girls Who Code, 74 percent of young girls express interest in STEM fields but only 26 percent of computing jobs are held by women. In our Women in Tech series, we dig into what motivates some of our most driven employees to lead successful tech careers. …

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4 key web design tools your agency probably isn’t using, but should be

This post was originally published on this siteToday, virtually every marketing agency under the sun offers web design services to their small business clients. However, in an industry that can seemingly transform itself between sunrise and sunset on the same day, it can be hard for agencies to be sure they’re providing the most cutting-edge …

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What Does Successful Channel Partner Onboarding and Enablement Look Like?

This post was originally published on this siteThe best, most successful channel partnerships are built on a strong foundation that consist of establishing a business plan, educating, and training on the product or service, and ensuring a clear vision and mutual understanding of goals—from day one.   What Is Channel Sales? Unlike direct sales, in …

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How To Boost Channel Sales & Clean Up Your Partner Pipeline

This post was originally published on this siteThe best, most successful channel partnerships are built on a strong foundation that consist of establishing a business plan, educating, and training on the product or service, and ensuring a clear vision and mutual understanding of goals—from day one.   What Is Channel Sales? Unlike direct sales, in …

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7 Email Templates to Quickly Promote Your Veterinary Practice

This post was originally published on this siteWe receive plenty of requests from our customers for help with promotional marketing messages. We’ve compiled a few messages for you to use as a guide to promote your veterinary clinic. We highly recommend using these as templates to help… The post 7 Email Templates to Quickly Promote …

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Customizable reports bring power and flexibility to your analytics

This post was originally published on this siteHow many times have you sat down with a client and given them details of their marketing campaign performance, only to be met with difficult-to-answer questions about where or how you got this data? Reporting on lead generation and marketing attribution is one of the biggest parts of …

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