Canal Partners News

How to build an agency marketing tech stack (and what mistakes to avoid)

This post was originally published on this siteBuilding an agency marketing stack is not for the faint of heart — there are thousands of marketing tech tools out there, and finding the right ones takes plenty of research and strategy. So before you spend your entire Monday doing product demos, take the time to assess …

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How call tracking helps your agency coach clients and boost revenue

This post was originally published on this siteIf you ask a dozen agency marketers to list the essential ingredients for building a good marketing agency, you’ll probably get a dozen different answers. But no matter what industry your agency works in — and no matter which analytics are your main points of focus — building …

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AI is making calls more important than ever for SMBs: Here’s how to not get left behind

This post was originally published on this siteAs artificial intelligence becomes more commonplace, the role of phone calls in marketing is becoming increasingly more complex. This is particularly important for small businesses, since these technological advancements can have much greater consequences for SMBs compared to their larger counterparts. So, as an SMB marketer, it’s only …

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How to help your clients focus on the marketing metrics that really matter

This post was originally published on this siteThere’s a debate in the baseball world around one very conventional statistic: Pitcher wins and losses. For decades, both fans and team executives have looked to this metric as a key indicator of a pitcher’s value. And while most have all but abandoned pitcher wins as any kind …

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Breaking News: SEED SPOT Board Announces Matching Donations

This post was originally published on this siteBy: Bianca Buliga, Digital Marketing Manager Have you heard the big news?! Our Board of Directors is matching donations in the month of December up to $25,000! Whether you can contribute a one-time $5 donation or become a SEED SPOT 500 member by donating $500 annually, the Board …

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Using Your PRM for Channel Sales Enablement

This post was originally published on this site At the core of channel sales enablement is the assurance that channel partners can function autonomously while vendors maintain and manage consistent branding, messaging, and more. However, when multiple stakeholders are involved and partners need varying vendor assets, it’s hard to keep tabs on all of the …

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