Canal Partners News

Five critical stats about the auto-buying journey (and what to do with them)

This post was originally published on this siteIn the age of digital marketing, the car-buying journey has evolved. Your dealership’s customers are no longer coming into your showroom before they’ve made up their mind about which vehicle to purchase. Instead, they’re doing the majority of their research (and decision-making) online, long before they enter your …

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How to analyze your data to improve engagement on your website

This post was originally published on this siteWe all know that Google Analytics (GA) is the data analytics tool most commonly used to analyze marketing performance and guide overall strategy. And there’s a reason it’s such a popular tool: The data you get is invaluable. But when it comes to improving user experience, looking at …

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SEED SPOT and FIRST LEGO League Partner to Support Students Innovating Space Exploration

This post was originally published on this siteBy: Bianca Buliga, Digital Marketing Manager Earlier this month, representatives from the SEED SPOT team flew out to San Jose, California to support the ninth annual FIRST LEGO League Global Innovation Awards. An international nonprofit founded to inspire young people’s engagement with science and technology, FIRST convenes teams …

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8 Things Your Channel Can Learn From American History

This post was originally published on this siteAmerica—now one of the strongest countries in the world, took a winding path of growth, downfall, and innovation before becoming one of the world’s powerhouses. Although strong, we can all admit that not everything in American history has the shine of perfection upon it. The same pattern of …

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Building A Pipeline of Diverse, Impact-Driven Entrepreneurs in Seattle

This post was originally published on this siteBy: C’pher Gresham, Chief Strategy and Operations Officer, and John B Johnson, Seattle Community Organizer Talent is equally distributed, but opportunity is not. At SEED SPOT, we believe in breaking down barriers to help entrepreneurs from all backgrounds in all communities achieve their dreams of creating a better …

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Celebrating #PrideMonth at CallRail

This post was originally published on this siteHappy Pride! Pride Month is celebrated each year in June, honoring the historic 1969 Stonewall Uprising in Manhattan. Fifty years ago today, trailblazers at the Stonewall Inn took a stand against brutality, discrimination, and oppression. These riots were pivotal to the gay rights movement, catapulting the fight for …

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How to calculate automotive marketing ROI for your dealership

This post was originally published on this siteAccording to 2017 data collected by the National Automobile Dealers Association (NADA), dealerships across the United States are spending over 55 percent of their advertising budget on internet ads. (This figure works out to an average monthly ad spend of $26,750 per month.) And this research tracks with …

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