Canal Partners News

Retargeting for call-only campaigns: Here’s how it’s done

This post was originally published on this siteAd retargeting is a marketing strategy used to zero in on website visitors who, for whatever reason, didn’t make a purchase. Retargeting campaigns continue to perform better than other types of advertising, and for good reason: After a prospect has visited your site, you can say with almost …

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Adequate Internal Support and Resources: a Key Component of Next-Generation PRM

This post was originally published on this siteYou wouldn’t tackle heaps of dirty laundry with a washing board and wringer anymore. You wouldn’t try to binge watch a TV show on dial-up. Are you still using outdated tools for Partner Relationship Management (PRM)? Old, disjointed processes just won’t cut it in today’s increasingly-complex B2B sales cycle. Next-generation, cloud-based PRM solutions can provide engaging and completely-synchronized tools you need to onboard, educate, and empower partners. In …

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5 free tools and resources to show clients that call tracking can help them

This post was originally published on this siteWhether your clients operate a small business or an enterprise company, call tracking can help track, attribute, and report on these calls in order to identify strengths and weaknesses, eliminate ineffective marketing, and convert more leads into sales. Below we highlight a few tools that will help your …

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How to write successful call-only ads that earn more prospects

This post was originally published on this siteCall-only ads are a Google Ads feature that has seen a recent surge in popularity since its release in 2015. Call-only ads have a distinct format — their primary purpose is to motivate potential customers to call your business, which distinguishes them from traditional text ads. Since prospects …

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How SEED SPOT Collects Data for Annual Impact Reports

This post was originally published on this siteBy: Duane Rollins, Vice President of Impact An important part of our work at SEED SPOT is understanding program effectiveness. We evaluate all of our programs based on entrepreneur satisfaction, along with skill and confidence growth related to starting a business. One additional piece of evaluating program effectiveness …

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How to Get the MVP’s of Partner Relationship Management (PRM): A Great Partner Training Program

This post was originally published on this siteConsistent and Optimized Training Recruiting partners is one thing. Keeping them happy, engaged, and productive is a separate, arguably more important thing. It’s not as simple as giving a reseller the green light and expecting them to start raking in the cash. They need to know what they’re …

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Titan PPC helps clients dig deeper into their data with call tracking

This post was originally published on this siteVancouver-based agency Titan PPC knows a thing or two about the ‘quality over quantity’ approach to marketing. Instead of offering a host of services to their clients, they channel their expertise and resources into pay per conversion marketing, which delivers more immediate results.  At the same time, as …

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Sell more vehicles by boosting your online reputation

This post was originally published on this siteThe auto dealer industry has a trust problem. Consumers are leery of the stereotypical car salesman, and how arduous the buying process is. In the past, consumers and dealers would engage in a painful dance, where they negotiated back and forth before finally arriving at a sale price. …

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