Canal Partners News

Women Starting STEM Ventures: Get Help at AWIS & SEED SPOT’s 2-Day Launch Camp

This post was originally published on this siteBy: Bianca Buliga, Senior Marketing Manager Exciting news: SEED SPOT is partnering with the Association for Women in Science (AWIS), the leading advocate for women in STEM, to run a 2-Day Launch Camp in Phoenix specifically crafted for women in science, technology, engineering, and mathematics (STEM)! The program, …

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The root of stakeholder buy-in: How better attribution can impact organizational buy-in

This post was originally published on this siteIf you’re not a decision-maker within your marketing department, getting stakeholder buy-in can make or break your strategy turning into execution. But what really earns stakeholder buy-in at the end of the day? Anecdotally, it seems most marketers struggle with stakeholder buy-in — we all have frustration stories …

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Next-level tips for tracking leads from offline sources

This post was originally published on this siteThe ongoing evolution of digital marketing channels, strategies, and technologies has yielded the deepest, most advanced metrics in marketing and sales history. With just a few little clicks from a prospect, you learn so much — from where the lead found you to what you should do to …

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It’s okay to say no: why it pays to be selective when choosing channel partners.

This post was originally published on this siteBeing picky has a bad reputation. But when it comes to some things – like pizza toppings, the milk/sugar ratio of your coffee, or choosing channel partners – selectivity is the only way to get exactly what you want, no concessions required. Why be picky about partners? Truth …

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Integrating Google Ads lead form extensions with CallRail

This post was originally published on this siteOnline consumers are often hesitant to give out their information, particularly if doing so adds effort to the search process. Even if they notice a relevant ad that generates interest, getting a them to access a separate website, locate a contact form, and fill out their information may …

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