Canal Partners News

Level Up Your Call Transcriptions with Keyword Spotting

This post was originally published on this siteThere’s no better way to learn about your customers than through conversations. Your phone calls tell you what products/services your customers purchased, their questions or objections, what stage of the sales cycle they’re in, and more. But mining calls for these valuable insights has historically been difficult, not …

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Do You Know How to Leverage Digital Marketing for Venture Growth?

This post was originally published on this siteBy: Michael Herman, Owner/Consultant at Red Drop Digital and SEED SPOT Mentor Digital marketing efforts are useless… That’s an odd thing for a consultant in his 25th year of digital marketing to say, especially since I’ve helped a lot of brands achieve quite a bit of online success. …

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Meet SEED SPOT’s Measuring & Evaluation Fellow, Precious Jacdonmi!

This post was originally published on this siteBy: Precious Jacdonmi, Measuring and Evaluation Fellow at SEED SPOT Hello SEED SPOT community! My name is Precious and I am from the north central region of Nigeria. I was born and raised in the southern part of the country. However, I moved up north to start my …

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Ask the Experts: Overcoming Channel Challenges

This post was originally published on this siteDespite the numerous benefits of selling through the channel, partner relationships are not without their challenges. We asked some of the top channel leaders their advice for problem-solving and overcoming conflict with partners: 1. Resolve issues immediately. “In handling competing vendors, I take the approach of spotlighting the …

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A guide to last non-direct click attribution models

This post was originally published on this siteLast non-direct click attribution models give 100% of the credit to your customers’ last non-direct touchpoint. For example, if a customer receives one of your email newsletters, clicks onto your website and browses around, then a week later goes directly to your website and purchases, then the email …

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How to generate more marketing qualified leads

This post was originally published on this siteEstablishing workflows that consistently generate quality leads is an absolute must for any organization’s revenue goals. Making sure that those leads are qualified to be in the sales pipeline is another crucial step that often requires a significant amount of trial and error, open communication between marketing and …

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Building a Partner Recruitment Plan

This post was originally published on this siteWhat’s the absolutely essential, can’t-live-without-it aspect of a successful channel partner program? Bet you thought we were going to say a Partner Relationship Management (PRM) solution! The real answer is more simple than that. Every channel program needs…partners. You can’t have a partner program without recruiting. You can’t …

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