CallRail

While some may believe call recording is an old-fashioned method used to monitor calls, we’ve found that it’s an incredibly powerful call tracking tool. Time and time again, we’ve seen CallRail clients use the insight gained from recorded calls to transform their marketing campaigns and train their staff to improve their customers’ experiences. One of …

3 Ways Call Recording Can Transform Your Lead Qualification Strategy Read More »

Return on investment, better known as ROI, is a key performance indicator (KPI) that’s often used by businesses to determine profitability of an expenditure. It’s exceptionally useful for measuring success over time and taking the guesswork out of making future business decisions. The ability to calculate return on investment is extremely valuable for any business, regardless …

Importance of ROI: Why it Matters for All Businesses Read More »

Have you ever had to deal with horrible customer service? Do you remember how annoyed you felt waiting on the phone, listening to “elevator music” for over an hour? Add that to the pressure you feel when you’re trying to get more leads for your boss… and you have a recipe for a bad day.If this …

Agency Uses CallRail to Generate $800,000 in Sales for Healthcare Client Read More »

Your prospects aren’t limited to only viewing your website, so why should your call tracking phone numbers be? Using call tracking phone numbers in all marketing campaigns increases the data your team has access to and can help optimize your future campaigns. Research from BIA Kelsey shows phone calls typically convert 10 to 15 times …

Three Ways to Incorporate Call Tracking Phone Numbers into Your Marketing Strategy Read More »

View Which Interactions Leads to Conversions Multichannel attribution might be one of the most used marketing buzzwords to date, but what’s beneath all the buzz? Marketers need to be able to see what leads to conversions, and not just the first interaction or last interaction – but every interaction in between. Multichannel attribution gives you …

Know What Really Drives Conversions with Multichannel Attribution Read More »