The full version of this article was first published at: Why We’re Including CallScore for Free Recently we were excited to share CallScore, our real-time call scoring system that harnesses the power of speech recognition and machine learning to automatically analyze a phone call and immediately determine if the call was a good lead.We’re happy …
The full version of this article was first published at: AdWords Announces Automatic Call Extensions for Mobile Search Google has made another announcement about call extensions this week. In an email sent Monday, Google said they’ll be automatically adding call extensions to ads when a phone number is featured “prominently” on the landing page. How …
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The full version of this article was first published at: AdWords update to phone numbers in ads that show a business location Thursday afternoon we began receiving word of an email announcement from AdWords indicating that the phone numbers for location based ads on Google could be overridden by the phone number in the business’s …
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The full version of this article was first published at: New Updates to Company Summary Emails Reporting can be a timesuck. Whether you’re digging through your data to find the important bits, or distributing your findings to all relevant stakeholders, sometimes it feels like you’re spending more time creating reports than taking action items from …
The full version of this article was first published at: Your 2017 Marketing Strategy Forecast As we come to the end of another year of digital marketing, it’s safe to say the more things change the more they stay the same. Inbound still reigns, and driving new leads and conversion to your website is still …
The full version of this article was first published at: Infographic: What You Can Learn From Phone Calls Calls are 10x’s more likely to convert than their form fill counterparts and those high converting calls also happen to be the answer to many questions you may have when optimizing your marketing campaigns. View these stats …
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The full version of this article was first published at: Conversation Intelligence for Inbound Marketing Campaigns Earlier this year CallRail introduced conversation intelligence technology, making it easier to automatically qualify phone leads and streamline your marketing and sales by focusing on what’s really converting.Using machine learning, call metadata, and transcriptions, CallRail’s powerful conversation analytics takes …
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The full version of this article was first published at: A Brief Guide to SEO Tracking “SEO” is one of those buzzwords that many claim to understand. The reality is that SEO isn’t a cut-and-dry formula; there are seemingly infinite factors at play that can influence your website’s ability to drive traffic.The overarching goal of …
The full version of this article was first published at: Introducing CallRail’s new Direct to Google AdWords Integration Integrating with Google AdWords allows you to track calls as conversions giving you full visibility into your PPC campaigns. In the past, CallRail users have pushed phone call conversions into their AdWords accounts through Google Analytics. But …
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The full version of this article was first published at: Marketing Your Practice: Call Analytics for Healthcare Marketers You’ve put your time, effort and money into marketing yourself to potential patients and generating appointments over the phone, but are you sure that your marketing is working, and is your staff providing a positive experience to …
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