Occasionally Allbound invites guest bloggers to contribute to our Partner Sales Acceleration conversation, and today’s blog post is from Mike Wolfe, Associate Consultant at SmartBug Media. Buyer behavior has changed, marketing strategies have changed … has your sales cycle? The power of the information age has changed the way people find products and services. With …
Four Ways Inbound Marketing has Changed the Sales Cycle Read More »
December 30th, 2015 // Scott Salkin If you attended Sales Hacker’s SalesStack conference this past fall, you got a glimpse into the growing world of B2B sales and marketing (sMarketing) technologies that are inundating the marketplace. In their January 2015 “Supergraphic,” ChiefMarTec.com counted 1,876 vendors represented across 43 categories – nearly double the previous year. And with 2016 …
25 “sMarketing” Apps to Make 2016 Your Best Sales and Marketing Year Ever Read More »
There is a broadly accepted adage in marketing that B2B industries are about 18 months behind their B2C counterparts. If that is true, then it’s probably safe to say that channel marketing and sales is another 18 months (if not more) behind that. Indirect channel sales and marketing practices have long been dominated by the …
December 16th, 2015 // Jen Spencer Channels by nature are geographically dispersed, and are therefore inherently virtual, meaning technology is mission critical to driving performance. Yet for far too long, channel technology such as legacy “PRM” systems and stitched together portals have focused almost solely on the management and control of partners – a method …
Recorded Webinar: Aligning Your Company Around a Culture of Channel Partner Success Read More »
The Future of the Channel? Content, Collaboration, and the Customer The last decade has brought more change and innovation to sales and marketing than any other time in history – including the advent of television. But at the end of the day, what’s really changed most is the connection points that unite buyers and sellers. …
The Future of the Channel? Content, Collaboration, and the Customer Read More »
Partnering with the Channel Only for Sales? You’re Doing It Wrong. Occasionally Allbound invites guest bloggers to contribute to our Partner Sales Acceleration conversation, and today’s blog post is from Brian Jambor, Director of the Certified Partner Program at Yodle. Does the phrase “What have you done for me lately” sound familiar? Many sales executives, channel …
Partnering with the Channel Only for Sales? You’re Doing It Wrong. Read More »
What Does Your Partner Onboarding Look Like? Congratulations! You’ve gained a new partner. The hard work of procuring that partner is done and now it’s time to sit back and let the sales start pouring in, right? Sort of. First, you need to provide your partner with the tools and information to make selling efficient, …
Does Your Channel Belong in a Museum? channelnoun chan·nel ˈcha-nəl A strait or narrow sea between two close landmasses; a means of communication or expression as (1) : a single path along which information passes (2): a fixed or official course of communication. One very cool benefit of being headquartered here in Phoenix is our proximity to Avnet, one of …
Your Sales Ecosystem Is In Danger A David Sipress cartoon recently appeared in one of my many social media feeds, and it so clearly communicated everything I wanted to say about my experience at Channel Visionaries’ Cloud Channel Series event in San Francisco last week: Credit: David Sipress “My desire to be well-informed is currently …
Partners Are Your Biggest Revenue-Building Asset As a marketer, it’s natural for me to look to my in-house sales staff first when wanting to increase revenues. They’ve been trained to know the product inside and out, and they have the experience to ensure timely and efficient implementation of a new sales campaign. Then I remember …
Partners Are Your Biggest Revenue-Building Asset Read More »
