According to research from Forrester, customer experience is a top priority for businesses and technology leaders. However, a “customer obsession” operating model does not automatically lead to success, especially as it relates to the channel. Customers will never say, “you’ve done enough” or “we should pay you more for that.” Making sure customers have the …
January 25th, 2016 // Jen Spencer When it comes to finding resellers for your brand, quality is more important than quantity. After all, your resellers will be representing your brand to customers, so it’s important that they’re able to communicate your message effectively. Follow these tips to find the right partner for your brand. Look …
In the Age of the Customer, Focus on Reseller Quality Over Quantity Read More »
Trust in the customer journey is paramount. Duh! I know this isn’t a new concept, but too often, organizations speak to the importance of trust, but don’t organize to achieve it. Instead, they distract themselves, and each other, with data and metrics that lack substance. Without trust there are no views or clicks. There are …
Allbound loves inviting guest bloggers to contribute to our Partner Sales Acceleration conversation, and today’s blog post is from Jesse Davis, Senior Content Marketing Manager at RingDNA. One of the first jobs I ever had was following up with inbound sales leads, and to this day, I’m still convinced that inbound sales is often one …
3 Ways to Absolutely Nail Your First Sales Call with an Inbound Web Lead Read More »
Hi there favorite vendor of mine! You’ve been taking me for granted for quite a while, and we have to have a talk. It’s not that I particularly mind; after all, it’s your money and wasted potential. But I could be much more, and you’re not using me to my full potential … it’s a …
If you’ve been a marketing or sales professional for the past decade, you’ll have noticed how immensely the digital landscape has changed. Even the past five years have witnessed a tremendous paradigm shift in how all types of buyers use mobile devices to make purchasing decisions. This new normal, in which companies have mere seconds, …
Customer Micro-moments and the Partners Who Own Them Read More »
As potential customers wade through the overflow of pitches in today’s marketplace, your competitors fight even harder to stand out from the rest. Buyers are bombarded with a plethora of messages via print and social media in a seemingly endless stream of choices. To make your brand a contender, tap into the increasingly prevalent consumer …
Authenticity in Marketing and Its Importance in the Channel Read More »
January 11th, 2016 // Jessica Sanchez Your customers are your greatest marketing resource. If you can demonstrate that your customers’ successes are due in part to your services and that others can be as successful with your help, you can easily build a strong new customer base. A great way to reach out to potential …
The rise of the subscription economy has disrupted some of the most traditional B2B markets and will continue to do so in 2016. Marketers, who are often credited for the disruption they create, are also experiencing an impact. As a career marketer who joined a software start-up in 2015 as the head of Customer Success, …
It amazes me that as marketers, we’re typically not only the best curators of filters, buzzwords and bloated vernacular (pun intended), but also the most likely to buy into the very buzz we create. For example… Snackable Content Storytelling sMarketing Contentification Marketing Automation Which of these are real and lasting? And which will put a …
