The full version of this article was first published at: 5 Ways to Ensure Effective Channel Management vs. Micromanaging Anyone who has ever worked, well, pretty much ever, has probably experienced micromanagement. And as many can attest, the feeling is unpleasant at best—and suffocating at worst. Being closely monitored and controlled by your boss can …
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The full version of this article was first published at: The Allbound Podcast: How to Build an Agency Partner Program; Add Some Video Dee Dee de Kenessey, Agency Partner Program Manager at Wistia, joins me on The Allbound Podcast to discuss the why behind creating a partner agency program, owning the customer relationship, and divvying up …
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The full version of this article was first published at: Why Purchasing Lead Lists for Your Channel Is a Dangerous Idea Buying a generic list of leads can seem like a great idea. After all, most if not all, of the heavy lifting is done already, and you just need to make sure that the …
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The full version of this article was first published at: The Allbound Podcast: Train for Channel Success Joseph Ulrich, Team Leader for US Channels at Hyland Software, joins me on The Allbound Podcast to discuss channel engagement, training partners, and what may or may not be the reason why 80-90% of Hyland’s customers are aqcuired through channel …
The full version of this article was first published at: The Allbound Podcast: Aligning Systems, Processes and People for Partner Success Keith Lubner, Co-Founder and Managing Partner of Channel EQ, joins me, on The Allbound Podcast to discuss determining company readiness for building a channel, and common pitfalls to avoid once your channel exists. Is …
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The full version of this article was first published at: 3 Common Channel Marketing Mistakes (and How to Avoid Them) When exploring your work in the channel, it’s easy to try to address things with the same strategy as direct sales. Often, you can have some success with this method. Other times, you may find …
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The full version of this article was first published at: Key Elements of a Successful Channel Partner Training Program In today’s lightning-fast business world, both channel sales staff and channel marketers have plenty on their plates. So it can be all too easy for the sales and marketing staff at even the most dedicated partner …
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The full version of this article was first published at: The Allbound Podcast: Building a Quality Partner Program from the Ground Up Joe Barnes, Head of Channels at Cohesity, joins guest host Matt Hensler, Vice President of Customer Success at Allbound who is filling in for Jen Spencer, on The Allbound Podcast to discuss how …
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The full version of this article was first published at: 5 Tips for Working with Your Channel Partners We’ve said it before, and we’ll say it again: Managing channel partners is way different from managing your direct sales team. Instead of dealing with reps on a day-by-day basis, your interactions with channel partners are …
The full version of this article was first published at: Communication: The Secret Ingredient to Channel Partner Engagement Imagine the following three scenarios in which businesses succeed in opening new doors through indirect sales relationships. A garden supply company expands its reach from primarily rural retail outlets to urban rooftop gardening professionals. A long-time computer …
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