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5 Innovative Companies That Are All About Extending Pet Lives

This post was originally published on this siteIf you’re a pet owner, you’ve probably come across a moment in which you’re shopping online or in-store and you see something that your fur baby just HAS to have. We’ve been there…a lot.  Now, what if every single one… The post 5 Innovative Companies That Are All …

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Keyword bidding strategies: When to raise your cost per click bids

This post was originally published on this siteCPC bidding: This once-powerful tool for search marketers has slowly been relegated to the sidelines in favor of hyper-intelligent machine learning algorithms and the power of the almighty “G”. This may sound like bit of an exaggeration, but soon enough, manually altering our bids to improve performance will …

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No more CPL headaches: Seamlessly calculate cost per lead with our new tool

This post was originally published on this siteIn 2018, businesses are accustomed to validating decisions with data –– especially budgetary decisions. This makes reporting for cost per lead (CPL) and return on ad spend (ROAS) critical for today’s marketers. Mining and surfacing this data is the name of the game. Of course, that’s easier said …

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Google’s New Update Can Affect Your Veterinary Website

This post was originally published on this siteStarting Early July 2018, Google will begin marking websites without SSL Certificates as unsafe. If you don’t currently have an SSL certificate, your website will be inaccessible to individuals using certain browsers like Google Chrome and Safari. What is an… The post Google’s New Update Can Affect Your …

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Using attribution data for agencies: Retain clients, earn new ones, and make more money

This post was originally published on this siteWe’ve all heard the buzzwords “data-driven marketing” in just about every industry article and every presentation at a marketing event. As tools for marketing attribution data and analytics have become more sophisticated and reliable, companies have come to depend on these numbers to perfect their campaigns, determine what …

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3 Reasons Why Your School Should Teach Entrepreneurship Curriculum

This post was originally published on this siteBy: Lo Kidd, Marketing Intern Did you know that 72 percent of high school students have considered starting a business, but the vast majority are never offered an entrepreneurship course in school? These young people are our most underutilized creative resource – if we can successfully engage their …

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7 Biggest Benefits of Starting a Channel Partner Program

This post was originally published on this siteMaking the decision to invest resources in starting a channel partner program can be daunting, sending even the most risk-averse entrepreneurs into a cold sweat. Companies across all industries, though, are finding the benefits of strategic partnerships far outweigh the cost. “Partnering with a large organization can lend …

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At Teacher Training, SEED SPOT Teachers Create Their Own Ventures

This post was originally published on this siteBy: Taylor Johnson, Teacher at City High School in Tucson, AZ “We only have thirty minutes to put together our presentation,” my partner says. He anxiously flips through his notes from the interviews we conducted together in the halls of Galvanize, a co-working space hosting SEED SPOT’s Summer …

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