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30 of the Best SaaS Partner Programs (and Why They Are So Good)

This post was originally published on this siteThese 30 top SaaS providers run the best partner programs in the business—here’s how you can do the same.   With so many new SaaS providers hitting the market every month, running some form of partner program feels like table stakes. After all, partnering up with other companies …

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5 simple ways agencies can get their clients to increase ad spend

This post was originally published on this siteConvincing your clients to increase their ad spend is one of the toughest conversations you can have if you work at an SEM agency. There can be multiple reasons behind your desire to increase your client’s budget. Maybe you’ve seen consistent success and are trying to ramp up …

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CAC and CPL 101: Why these metrics matter to agency clients

This post was originally published on this siteMarketers that aren’t working on a million things at once just don’t exist. (And honestly, do we even want them to?) The ability to wear different hats is an admirable, sought-after trait in this competitive domain. But it can be complicated to manage multiple projects and thoroughly analyze …

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Women in Tech: Madelyn Newman, Director of Product and Customer Marketing

This post was originally published on this siteAccording to Girls Who Code, 74 percent of young girls express interest in STEM fields but only 26 percent of computing jobs are held by women. In our Women in Tech series, we dig into what motivates some of our most driven employees to lead successful tech careers. …

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4 key web design tools your agency probably isn’t using, but should be

This post was originally published on this siteToday, virtually every marketing agency under the sun offers web design services to their small business clients. However, in an industry that can seemingly transform itself between sunrise and sunset on the same day, it can be hard for agencies to be sure they’re providing the most cutting-edge …

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What Does Successful Channel Partner Onboarding and Enablement Look Like?

This post was originally published on this siteThe best, most successful channel partnerships are built on a strong foundation that consist of establishing a business plan, educating, and training on the product or service, and ensuring a clear vision and mutual understanding of goals—from day one.   What Is Channel Sales? Unlike direct sales, in …

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