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What is Multi-Touch Attribution?

This post was originally published on this siteWhat is Multi-Touch Attribution? Multi-touch attribution is the process of tracking and assigning fractional credit to marketing touchpoints along the path to a conversion. Unlike multi-channel reporting, multi-touch attribution reporting is not limited to reporting on a single dimension and can encompass several dimensions, such as channel (e.g. …

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12 Entrepreneurs Share Their 2019 New Year’s Resolutions

This post was originally published on this siteBy: Bianca Buliga, Digital Marketing Manager New year, new you (right?!) As 2019 kicks into full gear, we’ve all been given a chance to focus more deeply, re-prioritize organization, and dream bigger. Your personal resolutions may include hitting the gym more often, eating healthier, and reading more books, …

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7 agency best practices to boost your marketing and earn more clients

This post was originally published on this siteEven in the best of times, agency marketing can be like performing a delicate dance. You’ve got to make sure you’re meeting deadlines and coming in on-budget, while balancing the needs of your clients against your own long-term business goals. You need to know when to turn on …

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How to Use Social Media to Recruit Channel Partners

This post was originally published on this site For the longest time, channel partner recruitment put vendors in the driver’s seat. However, with the rise of digital channels and the inbound perspective on marketing, partners are able to be more picky about whom they work with. Understanding how to view partnerships from the partners’ point of …

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Understanding the pros and cons of multichannel marketing

This post was originally published on this siteGone are the days of old-school marketing where business ads were limited to billboards, radio, and print. In today’s digital world there are more channels than ever you can use to reach your customers, but multichannel marketing has its own pros and cons that are worth considering. Pros …

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New Year, New Me. 5 Things to Think About When Setting Partner Goals in 2019

This post was originally published on this siteNew year, new partner program? With a new year upon us, it makes sense that many organizations are setting performance goals and making business resolutions for 2019. While goal setting is always a good idea, there are a few ways you can increase the odds of your partner …

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Best Practices for Video Marketing In Your PRM Platform

This post was originally published on this siteIn recent years, video content has become increasingly popular. Video marketing popularity is growing with it. Studies have shown that users watch around 500 million hours per day—on YouTube alone, which is now the second largest search engine on the web. Video dominates all of the major social …

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