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Pro digital marketers explain how to measure a Super Bowl TV commercial

This post was originally published on this siteEvery late January or early February, Americans are treated to a dazzling performance — a show put on by professionals who are at the absolute top of their game. This annual gathering is now a national tradition, an enduring display of all-American values. Memories that will last a …

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The best call tracking features for agencies (and how they work)

This post was originally published on this siteAs an agency digital marketer looking to get the best results for your clients, you’re continuously searching for the latest and greatest marketing technology. You already understand that call tracking can help you earn serious ROI for your advertising dollars, but you have questions or uncertainties about how …

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Meet the 11 Ventures in Our Spring 2019 DC Impact Accelerator

This post was originally published on this siteBy: Bianca Buliga, Digital Marketing Manager The SEED SPOT team is proud to present the final 11 ventures being inducted into our Spring 2019 Impact Accelerator! Over the next eight weeks, these founders and co-founders will leverage SEED SPOT’s globally-ranked program to double down on their high-impact business …

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Legacy PRM vs. Allbound- What’s the Difference

This post was originally published on this siteYou’re considering investing in a new partner relationship management (PRM) tool, but you have a few questions about how they work. What exactly is the difference between your legacy PRM system and a modern PRM tool like Allbound? Why should you bother making the change?    Today’s complex …

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PPC reporting: The key metrics you need in every report

This post was originally published on this siteYour typical pay-per-click marketer is a Jack- (or Jill-) of-all-trades, experts in efficiently managing budgets and serving hyper-relevant ads, but also adept at client management, data analytics and, of course, reporting. Without the ability to produce concise, meaningful PPC reports, all of our work is for naught. Going from …

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4 client objections agencies face when selling call tracking (and how to overcome them)

This post was originally published on this siteMarketing agencies that understand the benefits of call tracking often find themselves putting in extra work to convince their clients that it can be a game-changer. Indeed, one of the biggest challenges you might face when setting up call tracking is reluctance on the part of the client. …

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