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This post was originally published on this siteThe post Outside the 2019 AVMA Convention: What You Should Do in the U.S. Capital appeared first on PetDesk.

This post was originally published on this siteThese days, it almost goes without saying: Video is a powerful tool for driving engagement. As Google recently reported, 69 percent of people who used YouTube when buying a car say it influenced their purchase decision. That’s more impact than TV, newspaper, or magazine ads. In fact, 1 …

How video drives more automotive leads Read More »

This post was originally published on this siteFiguring out what to ask on your landing page’s web forms is no easy task. It’s important to gather enough information to qualify your leads, but you also need to keep them engaged. If your lead generation form is too long or complicated, there’s a good chance your …

The 6 questions you should be asking on your lead generation forms Read More »

This post was originally published on this siteThe post Solve the Right Problem and Find Success by Evolving with the Veterinary Industry appeared first on PetDesk.

This post was originally published on this siteTo gate or not to gate, that is the question — content, that is. The dilemma over gated content is near the top of the pack when it comes to the choices facing marketers today. Gated content has emerged in the past 10 years as a major method …

The pros and cons of gating your content Read More »

This post was originally published on this siteSales prospecting is the process of identifying potential new customers and proactively reaching out to them with cold calls, emails, and social messaging in an effort to convert them into paying customers. For most businesses, this is typically done by representatives of the sales team. Why businesses should …

What is sales prospecting? Read More »

This post was originally published on this siteIn the age of digital marketing, the car-buying journey has evolved. Your dealership’s customers are no longer coming into your showroom before they’ve made up their mind about which vehicle to purchase. Instead, they’re doing the majority of their research (and decision-making) online, long before they enter your …

Five critical stats about the auto-buying journey (and what to do with them) Read More »

This post was originally published on this siteWe all know that Google Analytics (GA) is the data analytics tool most commonly used to analyze marketing performance and guide overall strategy. And there’s a reason it’s such a popular tool: The data you get is invaluable. But when it comes to improving user experience, looking at …

How to analyze your data to improve engagement on your website Read More »

This post was originally published on this siteBy: Bianca Buliga, Digital Marketing Manager Earlier this month, representatives from the SEED SPOT team flew out to San Jose, California to support the ninth annual FIRST LEGO League Global Innovation Awards. An international nonprofit founded to inspire young people’s engagement with science and technology, FIRST convenes teams …

SEED SPOT and FIRST LEGO League Partner to Support Students Innovating Space Exploration Read More »