This post was originally published on this siteOrganizing your call analytics in an impactful way that’s also easy to understand is an extensive undertaking even for seasoned marketers. When reporting on lead generation and marketing attribution for your business or a client, the breadth and depth of information at your fingertips can be overwhelming. Still, …
An in-depth look at CallRail’s reporting features Read More »
This post was originally published on this siteBy: Bianca Buliga, Senior Marketing Manager Did you know that since 1992, businesses less than a year old created an average of about two million jobs per year? According to the Kauffman Foundation, this accounts for 20 percent of gross job creation, even though they represented only eight …
SEED SPOT Hosts Representatives Stanton and Schweikert on Congressional Startup Day Read More »
This post was originally published on this siteYour partners can sell only what they know, right? That’s why a robust partner marketing library is an essential component of every great channel program. It’s where you can share the assets and educational resources that make it easier for your channel partners to sell more of your …
How To Build Your Partner Marketing Library From Scratch Read More »
This post was originally published on this siteInformation Architecture, often written as IA, is organization of information into a hierarchy to make it easier to use. IA gives structure to information including content organization, site structure and navigation hierarchy in website redesigns. The importance of Information Architecture to the user‘s experience The term ‘Information Architecture‘ …
This post was originally published on this siteSales Enablement Strategy: Programs, Tactics, and Other Tips According to TOPO Sales Enablement is defined as “the process of providing the sales organization with the information, content, and tools that help salespeople sell more effectively.” Sales Enablement has grown to be so prevalent that it now has its …
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This post was originally published on this siteHave you ever wondered about the impact individual digital marketing tactics and touchpoints have on your customers? And more importantly, whether that budget is translating into effective dealership marketing that brings in leads and closes sales? The effective use of in-depth marketing attribution allows your auto dealership to …
The importance of attribution for dealership marketing, explained Read More »
This post was originally published on this siteOne of the main reasons companies use webforms is to gather valuable information about their leads, in order to focus their marketing efforts on prospects who have a good chance of becoming customers. That’s why it’s essential to follow certain best practices when creating your form — asking …
How many questions should you include on your landing page webform? Read More »
This post was originally published on this siteDoes PPC fit in to your marketing budget? Find out with our PPC budget calculator We collaborated with Justin Wagner at Adfinitely on this post. Adfinitely is an Atlanta-based company that provides marketing technology to multi-location businesses. If you’re interested in running a PPC campaign as part of …
How much should you spend on PPC? PPC Budget Calculator & Tips for setting a budget Read More »
This post was originally published on this siteOur product roadmaps are already defined by our company’s ethos — our customers are just waiting for us to recognize it. Their pain points, frustrations, and repetitive tasking are our infinite roadmaps. The world of technology is full of opportunities, innovation, and demand, and when we solve one …
Why customer empathy is critical to our processes and products Read More »
This post was originally published on this siteUsing Your Marketing Automation For To-Partner Marketing Most companies today have adopted some form of marketing whether it’s digital, email, social or content in order to increase brand awareness and generate leads. Why not replicate some of your email marketing initiatives to your partners so they can be …
Using Your Marketing Automation for To-Partner Marketing Read More »
