This post was originally published on this siteIt’s essential for all companies to have a contact form on their business website, no matter what their size. Contact and lead generation forms require website visitors to enter their email address and other kinds of personal information. Since they are used to gather information about prospects, contact …
5 things your contact form data is telling you about your leads Read More »
This post was originally published on this siteProduct life cycle is a term used to describe the stages of creation, growth, and retirement that any product goes through as it makes it way to and through the hands of its users. The traditional stages are a product life cycle are development, introduction, growth, maturity, and …
This post was originally published on this siteThe buyer’s journey has never been more complex. With new technologies are drastically revolutionizing the way we market and purchase products, it’s no longer as simple as a customer walking into your store and buying something they need. Nowadays, consumers are inundated with ads on their phones, laptops, …
MQL VS SQL: How to define lead types in marketing and sales Read More »
This post was originally published on this siteA partner portal – whether it’s a PRM or a homegrown system – can be an amazingly effective way to empower your team with the tools and resources it needs. But like any system, it needs regular monitoring and maintenance to make sure everyone’s reaping maximum benefit from …
These KPIs Will Tell You if Your Partners are Truly Engaged Read More »
This post was originally published on this siteCustomer Lifetime Value (CLV) is the total value in revenue a customer represents to a company over the entirety of their business relationship or customer life cycle. It is one of the most important metrics to track for overall business performance. The importance of measuring CLV Customer …
This post was originally published on this siteThe post Outside the 2019 New York Vet Conference: Taking a Bite of the Big Apple appeared first on PetDesk.
This post was originally published on this siteTime-decay attribution is a multi-touch attribution model that gives some credit to all the channels that led to your customer converting, with that amount of credit being less (decaying) the further back in time the channel was interacted with. The assumption here is that the first advertising channel …
This post was originally published on this siteDefining and identifying marketing qualified leads (MQLs) is the catalyst for all marketing efforts. In this piece, we’ll explore what an MQL is, how they can be qualified, the relationship between MQLs and SQLs (sales-qualified leads), and how MQLs can help show return on investment (ROI). What is …
This post was originally published on this siteMore than 60% of Google’s search engine traffic came from mobile devices through the first six months of 2019, as more and more consumers moved their online purchasing journeys from desktop to mobile. For small business owners and digital marketers, call-only ads and call extensions are effective ways …
Call campaign tactics: Call-only ads vs call extensions Read More »
This post was originally published on this siteGreat leaders listen. They understand the importance of keeping their ears – and a line of communication – open when it comes to their teams. With channel partners, modern tools like PRM platforms make it simple to continuously monitor KPIs. But there’s nothing like a good, old-fashioned survey …
Writing a partner satisfaction survey? Here’s what to ask. Read More »
