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How agencies can prove positive marketing ROI to clients

This post was originally published on this siteThis is a guest post by our friends at Logical Position, an Oregon-based digital marketing agency. There’s a famous saying in the advertising world from marketing pioneer John Wanamaker: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” It has …

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Thinking About Impact? Here’s a Simple Framework to Get Started.

This post was originally published on this siteBy: Duane Rollins, Vice President of Impact and Research Creating impact with a venture can be hard and it’s often even harder to know if you’re on the right track. A simple framework you can use to evaluate your social venture or idea is to answer these three …

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What is product positioning?

This post was originally published on this siteProduct positioning is developing a strategy to market a product or service to its target audience. Effective positioning highlights product benefits and attributes with messaging that clearly states your product’s value over your competitors. The strategy and process of positioning a product involves with identifying the problem(s) you’re …

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Exploring Client Success with Ron Sosa: The Little Things Matter the Most

This post was originally published on this siteLong before I put on my first veterinary assistant scrubs, I was in health and life insurance sales. On one memorable occasion, I was visiting Mr. Morrison at his home for a follow-up appointment we set. He lived alone but… The post Exploring Client Success with Ron Sosa: …

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Allbound Ranks #1 in G2 Momentum Grid® for Partner Relationship Management (PRM)

This post was originally published on this siteAllbound takes the top spot of high-trajectory PRM vendors based on user satisfaction scores,  employee growth, and digital presence Allbound, the fastest-growing solution for Partner Relationship Management (PRM),  announced today that it has been named #1 in the G2 Momentum Grid® for Partner Relationship Management, outperforming solutions such …

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