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A guide to linear attribution models

This post was originally published on this siteWhat is a linear attribution model? Linear attribution models are focused for multi-touch attribution–meaning they take into account and attribute credit to multiple touchpoints along the customer journey. In fact, this model actually takes into account every single interaction that a prospect has with your brand prior to …

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You’ve started a channel partner program. Here’s the secret to getting it right.

This post was originally published on this siteStarting a channel partner program is an exciting time for you and means your company sees the value in indirect sales. Forrester has stated that 75% of world trade flows indirectly, so now is the time to place deep value into your partner program. It’s a big responsibility …

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Picmonic Events FAQs

This post was originally published on this siteSet up a free Maximize Your Memory Presentation for your school!• Why should I do this? What do I get for helping out? • Be a… (Read More) The post Picmonic Events FAQs appeared first on Picmonic.

Picmonic Events FAQs

This post was originally published on this siteSet up a free Maximize Your Memory Presentation for your school!1. Why should I do this? What do I get for helping out?Be a hero… (Read More) The post Picmonic Events FAQs appeared first on Picmonic.

How SEED SPOT Uses Value for Money Analysis to Quantify Impact

This post was originally published on this siteBy: Ishaq Zaighum, Measuring and Evaluation Fellow at SEED SPOT SEED SPOT keeps a close eye on the relationship between its program costs and the impact those programs have on the community. We believe it is important to show our donors how every dollar they give is used …

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