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This post was originally published on this siteIf you’re not a decision-maker within your marketing department, getting stakeholder buy-in can make or break your strategy turning into execution. But what really earns stakeholder buy-in at the end of the day? Anecdotally, it seems most marketers struggle with stakeholder buy-in — we all have frustration stories …

The root of stakeholder buy-in: How better attribution can impact organizational buy-in Read More »

This post was originally published on this siteThe ongoing evolution of digital marketing channels, strategies, and technologies has yielded the deepest, most advanced metrics in marketing and sales history. With just a few little clicks from a prospect, you learn so much — from where the lead found you to what you should do to …

Next-level tips for tracking leads from offline sources Read More »

This post was originally published on this siteWhen your sales team scores a conversion for your company, it’s rarely an event that occurs in isolation. Sales professionals may dream of a perfect one-touch conversion with a new client, but the reality is much more complex: multiple touches, multiple channels, and an organizational headache when it …

How to choose the right attribution model to assess your sales enablement programs Read More »

This post was originally published on this siteBusinesses live or die by the quality of their leads — it’s a fact. And if there aren’t enough qualified leads, sales just won’t happen. There’s nothing worse than Marketing believing they are delivering the best gift of all time – a sure sales – that doesn’t materialize. …

How to qualify marketing leads Read More »

This post was originally published on this siteBusinesses invested in their marketing and sales processes can gain much from attribution reports. The data yielded by lead attribution can drive new marketing strategies, inform current campaigns, and ensure that underperforming channels aren’t languishing. These marketing analytics come with one little problem: To the average client, they …

How to talk to your clients about lead attribution reporting Read More »