articleSep 4, 2013 | 4 min. read Four Metrics Critical to Your Blog So you’ve started blogging , and that’s fantastic. It’s a great way to get your message out to the masses—whether it be how fantastic your services are, the latest in industry developments, or preferably, a well-balanced mix of both. But just like everything else …
Time is arguably the most desired commodity in a world full of things that take up, well… time. As data-driven marketers, your focus is probably split between meetings, delivering and measuring KPIs, and manually managing multiple marketing tools. There is, however, a respite to these daunting tasks: automation. Automation has given marketers the power to understand …
articleNov 16, 2015 | 10 min. read 6 Biggest Takeaways from PPS 2015 Last week, I joined hundreds of amazing physical therapy professionals, students, and vendors (including yours truly, WebPT) at this year’s PPS Annual Conference in Orlando, Florida. Despite the uncomfortable combination of tropical heat and humidity outside—and near-freezing conference rooms inside—everyone was in high spirits. …
The Case for Cooperation (Not Competition) Among PTs Read More »
articleJun 30, 2015 | 4 min. read 29 Ways to Remedy Rehab Therapy Burnout As a therapist, you care about your patients (thank you, captain obvious ). But it’s this helpful nature that’s often responsible for stress, frustration, and even career burnout. When things get rough, you might find yourself internalizing patient progress—or lack thereof. Additionally, you …
There was a time when marketers relied on expensive focus groups, outdated data, and intuition to develop campaigns. Today, we understand that real-time, accurate data is necessary for high performing marketing campaigns. One of the best ways find this data is A/B testing. A/B testing, also known as split testing or bucket testing, is an …
No Comments “You invest years in schooling and spend hundreds of thousands in education to realize that the biggest challenge, to get patients in the door, is still ahead of you.” Are you struggling with this common problem faced by Chiropractors? The universal chiropractic office goal is to reach as many new patients for as …
Chiropractic Marketing 101: How To Grow Your Practice Online Read More »
By: Bianca Buliga, Content Curator Intern, and Jenna Fitzgerald, Market Analysis Intern Our Current State This may come as a surprise to some of you but the sad truth is that competition, especially within the business world, is diminishing in America. The question of this century is… How can we eliminate barriers to reignite competition and …
Stepping Our Game Up: America’s Path to Innovation Read More »
It goes without saying that sales productivity is an important aspect of channel partner programs. Sales productivity tools can help measure how effectively your partners are generating revenue, and help them manage their time more efficiently. With the push to “work smarter, not harder,” sales productivity tools have never been more essential. Automate tasks If …
articleFeb 3, 2016 | 4 min. read How Outcomes Tracking Fosters Quality Care You know you do darn fine work as a rehab therapist—and we do, too. But when asked to prove your value as a healthcare provider to patients, payers, and the rest of the healthcare industry, do you resort to anecdotal evidence of patient improvement, …
There’s been a ton of chatter about bubbles lately. Tech bubbles. SaaS bubbles. Marketing bubbles. Stock bubbles. Housing bubbles. A lot of people are really hoping there’s a PokemonGo bubble. But in all seriousness, how do you know whether something really is too good to be true? A fad or here to stay? Temporary or …
Account Based … Partnering? Let's Talk About It. Read More »
