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PPC and PT: Developing a Google AdWords Strategy for Your Physical Therapy Clinic

articleJan 29, 2013 | 5 min. read How to Get Started in Blogging According to Hat Trick Associates , as of 2010, there were about 450 million active English language blogs. And in Blog Rules , Nancy Flynn explains that in 2006 a new blog entered the blogosphere every second. Even before Facebook and Twitter, businesses were …

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The Evolution of Facebook and What that Means for Small Businesses

articleSep 9, 2014 | 7 min. read 7 Tips for Building a Strong Community on Social Before the dawn of the Internet, building a community—around a business, an institution, or any other entity of mutual interest—required a heavy investment of face time (and I’m not talking about the iPhone app ). These days, though, starting a conversation …

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Importance of ROI: Why it Matters for All Businesses

Return on investment, better known as ROI, is a key performance indicator (KPI) that’s often used by businesses to determine profitability of an expenditure. It’s exceptionally useful for measuring success over time and taking the guesswork out of making future business decisions. The ability to calculate return on investment is extremely valuable for any business, regardless …

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