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The full version of this article was first published at: Introducing CallRail’s new Direct to Google AdWords Integration Integrating with Google AdWords allows you to track calls as conversions giving you full visibility into your PPC campaigns. In the past, CallRail users have pushed phone call conversions into their AdWords accounts through Google Analytics. But …

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The full version of this article was first published at: Marketing Your Practice: Call Analytics for Healthcare Marketers You’ve put your time, effort and money into marketing yourself to potential patients and generating appointments over the phone, but are you sure that your marketing is working, and is your staff providing a positive experience to …

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The full version of this article was first published at: How to Track Website Call Conversions Your website is the face of your business. Oftentimes, it’s the first stop on a lead’s journey before they decide to convertSome business websites give visitors the option to fill out online forms to schedule appointments or request more …

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