The full version of this article was first published at: Why Purchasing Lead Lists for Your Channel Is a Dangerous Idea
Buying a generic list of leads can seem like a great idea. After all, most if not all, of the heavy lifting is done already, and you just need to make sure that the leads are contacted and see the value of your product. It sounds easy, right? The problem with this is you spend hours calling and emailing through thousands of records with the hope someone wants to have a conversation with you. Doesn’t make much sense from a ROI of your time perspective, does it? I came from a world where I encouraged companies to purchase data to “fill the top of the funnel” with an extremely low cost per lead… problem was, getting the messaging right on a cold call/email is not easy so a lot of time (and money) was wasted. Now my team spends 8 hours a day having two-way conversations with inbound leads—leads who actually want to have a conversation with us. A BDR/SDR might book 1-2 meetings a day, calling into purchased lists… my team here at Allbound is booking 4-5 meetings a day calling into inbound leads. You’ll be disappointed in the long run if you end up purchasing lead lists for your channel. There’s a handful of reasons why, from the quality of the lists themselves to your own reputation: Any list you purchase will be of a fairly standard format. Email address, full name, and maybe some other contact information such as company and position title. What you can’t discern…
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