The full version of this article was first published at: The Allbound Podcast: The Revolution of Partner Content
Jarrod Weise, Partner Content Manager at Cisco, joined me on The Allbound Podcast to discuss partner enablement with content marketing and support from both sales and marketing. Tell me a little be about your current role as Partner Content Manager at Cisco. I’ve been at Cisco for a little over two years. Until a few weeks ago I was focused primarily on the data center and cloud part of our portfolio and really go-to-market with our partners. Partners are over 90% of Cisco’s business, so, when it comes to very successful digital marketing we will not be successful without partners. There’s really a bit of a need for a role that can look across a lot different personas and a lot of different topics and solutions to kind of understand what the partner lense would be. So a few weeks ago I moved into this role as the Partner Content Manager for the Americas. A big part of what I’m doing now is looking across the portfolio but really through a content marketing view, with and through partners to understand; what are their needs, how do they tell those stories, and how do they tell those stories with Cisco and are we delivering what we need to, to them for them to be successful. They tell their own stories, they create their own content but so much of what they do is with Cisco at the core that we’re trying to inject more relevance there to broader audiences than we…
Read More: The Allbound Podcast: The Revolution of Partner Content