The full version of this article was first published at: How to Give Your Channel Partners the Right Resources to Spur Success
Recruiting and retaining the best channel partners is only the first step in your path to success. Providing your partners with the right resources, and ensuring that they receive support—from onboarding to training—is the only way to really ensure that you’ve established a mutually beneficial partnership. Developing an effective strategy is essential for your organization; no matter your size or scope. Channel sales strategy programs allow companies to increase brand awareness, grow their business, and remain competitive. Need some pointers on how to provide your partners with the best resources? You’ve come to the right place. Training On average, it takes 7-9 months to train sales reps. That’s a lot of time. And while internal sales reps are typically responsible for selling one product or service, your partners will usually be selling for multiple companies. Because of this, you can expect an even longer onboarding process. Equipping partners with sales enablement tools empowers them to work effectively and efficiently. The best platforms walk partners through offerings and solutions, facilitating the entire process. It’s all about helping your partners to want to sell your product. Enablement tools do just that by streamlining the discovery process. Content One of the hardest parts for partners trying to learn a new product is the inevitable information overload. No matter how familiar your partners are with an industry, it’s almost a given that they will feel inundated with new information from day one. That’s why it’s essential to equip your channel partners with content that provides them…
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