The full version of this article was first published at: How To Score More Phone Leads With A PPC Call Tracking Plan
EDITOR’S NOTE: This marketing infographic is part of KlientBoost’s 25-part series. We’re super excited to partner with them so you can enjoy a new gifographic once a day in your inbox. You should subscribe here. We know how important phone leads are and how important it is to increase your call volume. To help you find more qualified phone leads, CallRail and KlientBoost have teamed up to bring you some useful PPC call tracking ideas that you can start using today. Call Tracking With Your Keywords, Ads and Landing Page Ever wonder what exactly happens before you actually receive a call from a qualified phone lead? Which part of your campaign can you credit, so you can get more of it? By integrating PPC call tracking, you can track each visitor that comes to you through a phone number. Once you track the origin of your callers you can find out golden nuggets of info, like which keywords, which ads, which landing pages and combinations of those actually got your visitors to pick up the phone and call in. Tracking these patterns can reveal which types of campaigns to invest more money in. You can then have that call tracking info funnel back into your analytics so you can see which keywords or ads are more likely to generate phone leads compared to form or chat leads too. Using Local Phone Numbers Appearing to be local can help to increase your call volume and conversion rate. Because of the geographic control…
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