The full version of this article was first published at: The Allbound Podcast: Social Selling in Today's Sales Environment
Jill Rowley, social selling evangelist, was my guest on The Allbound Podcast where we discussed the evolution of sales and the big changes coming down the pike. What do you do as a social selling evangelist? I didn’t start as a social selling evangelist. I tell people I’m a sales professional trapped in a marketer’s body. I spent two years at Salesforce, and then a decade on quota at Eloqua, and my buyer was marketing. It was about 2012 when I started to develop this reputation for what we were defining as “social selling.” I didn’t know it was a thing, I was just using social networks like Linkedin and Twitter to be where my buyers were and find out information about those buyers. I wanted to understand the world of my buyers. If I was going to be teaching them that they should be using this channel in marketing programs, I needed to understand it, and for me to understand it, I needed to use it. So it just became part of my toolkit as a sales professional. How has the landscape changed since you were in that sales role, leveraging social media platforms to help you drive your sales process? We’re using these social networks to do research on the buyer, the buying committee and the sphere of influence of the buyer. The thing about social selling that has me worried is people thinking it’s just a new technique, or just a new tactic or tool, because it’s…
Read More: The Allbound Podcast: Social Selling in Today's Sales Environment