The full version of this article was first published at: The Allbound Podcast: How to Activate Selling Partners to Supercharge Growth
Learn how to vet, engage and grow partnerships with Lisa Box, Vice President of Business Development at WP Engine, in the latest episode of The Allbound Podcast. How do you vet potential partners? What traits are you looking for? The number one trait to look out for is values – specifically whether a potential partner’s corporate core values align with your company’s. Are your visions the same? What are your shared objectives? When partners aren’t about the win-win strategies, they are ultimately setting themselves up for failure. If their values and cultures align with yours, it’s a solid indicator of future success. Have you ever experienced disconnect between partners in your organization? Absolutely. It’s not because of ill will or not a good partnership, it’s that certain values don’t align. I’ve learned to look for good identifiers. What is their leadership team like? Who are other partners in their partnership cycle? What impact do they make in their industry? Also, check to see how they handle their employees and employee culture. Have you been in a position that you’ve had to turn a partner away? I’ve had to let existing partners go or had to postpone partnerships just because it was not the right time. Maybe the opportunities we originally thought may exist just did not exist at that point. Never be afraid of saying, “I don’t know if this is going to work.” Or “This is awesome so let’s keep going forward!” How do you make sure your…
Read More: The Allbound Podcast: How to Activate Selling Partners to Supercharge Growth