The full version of this article was first published at: Call Tracking Metrics: The Most Important Metrics to Measure
If you’re managing or marketing for a business that runs on inbound phone calls, first consider yourself lucky. Inbound calls convert at a higher rate than any other lead channel, dwarfing other web activity with 30 to 50 percent higher conversion rates. Second, consider implementing a call tracking service. Why? At a glance, you’ll be able to view which advertisements are driving calls to to your business so you can focus your spend on what actually works, plus you’ll have the insight to make sure those leads are qualified. If you’ve already implemented a call tracking system, you might already know the benefits of understanding the full story behind your leads. Now, it’s time to focus on what metrics you can measure to transform your campaigns and optimize your inbound strategy. What Call Tracking Metrics Should I Focus On? Here’s a brief rundown of metrics that you should be focusing on once you implement a call tracking solution: Call Volume – You’ll be able to view attribution and understand what ads drive calls. You can also view detailed reports and get insight into call patterns, giving you insight that will help you fully understand ROI. First-time Callers – This metric shows you which callers are reaching out to you for the first time. This is an extremely important metric you’ll want to pay attention to. This KPI also shows you which marketing strategies are bringing in new calls to your business. Call Duration – Not all calls are equally valuable. Some calls…
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