Are you sitting in your office, store, or home waiting for your phone to ring? It’s not a fun feeling, knowing that your potential clients or customers are out there somewhere, but aren’t reaching out to you. Many times I talk to people who know they can get more sales if they can just get someone on the phone to talk to. Fear not, I’m here to help!In this article, I’ll go over a few easy to implement tips for increasing your call volume, and ideally your sales! Use Phone Numbers as a CTA in Re-Targeting Display Ads This tactic depends on the industry you’re in. If you’re in the service industry, using a dedicated CallRail number as your main CTA on retargeting display ads can be a great hack to increase your call volume. As the internet has advanced, people have gotten more skeptical of display ads. I know I hardly ever click on them. However, if you create a campaign that specifically re-targets people who have visited your site, and includes a phone number, people may be more willing to reach out. You can take this tactic to the next level by targeting people who have visited a certain page on your website, or even get more advanced and target people who have spent more than a certain amount of time looking at a page. If you’re a company that has multiple services (i.e. a plumbing company that fixes leaks for drains, toilets, and bathtubs) you can create…
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